Marketing
Fast food brand relaunches
Steers has reinvented itself with a new positioning and image that focuses on the brand’s core benefit, and that which has made it one of South Africa’s favourite fast food brands since its launch in 1960 –…
The AdVantage archive page 26
Industry reporting published on this domain when AdVantage ran as a monthly trade title: appointments, campaigns, awards, research and agency news. Nothing here has been updated - it is kept online because the record is worth keeping.
News
tvplus appoints new editor
Media24’s tvplus is delighted to introduce their new editor, Lucia Swart-Walters. This former senior editorial member of the media group’s Huisgenoot and YOU was editor of the brand extensions Tempo and…
Media
3D cinema ad gives Red Bull new wings
Red Bull, the renowned elixir that gives you wings, has given their latest advertising campaign the same elevation with their latest 3D cinema advert through cinema advertising company, Cinemark . The…
News
Ads24 re-launch PE Express Indaba
Ads24 has re-launched PE Express Indaba in the Eastern Cape. Effective August 2011, the stand-alone newspaper is now distributing 55 000 copies every Thursday.
Media
Daily Sun makes wishes come true
Daily Sun newspaper, selected advertisers and RedInk Multimedia are making dreams come true for SunReaders this festive season.
News
New York Festivals announce executive jury appointments
New York Festivals® International Advertising Awards® announced the first round of 2025 Executive Jury appointments. This is the third year that NYF will assemble the “dream team,” an elite group of Worldwide…
Media
Independent consultancy demystifies media world
While media agencies and advertising agencies alike are the experts in selecting suitable media choices for clients, an independent view can help a client understand the dynamics of their media plan and know…
News
Media invited to announcement by Sports and Recreation minister 13 April
Members of the media are invited to attend an announcement by Sports and Recreation Minister on Friday 13 April 2012 at 09h00 at Primedia Broadcasting in Sandown, Sandton.
Advertising
Sasol showcases 60 years of innovation
The recently launched ‘Innovation of the People’ advertising campaign, created by TBWA\Hunt\Lascaris, highlights how Sasol’s innovation touches the lives of millions and also plays a part in our day-to-day…
News
Nando’s no longer flighting ‘The last Dictator’
Nando’s South Africa has been closely monitoring the reaction to our “Last Dictator Standing” television commercial, currently running in South Africa.
News
Top 5 Facebook brands in South Africa
Currently, there are 4822960 Facebook users in the South Africa, which makes it #30 in the ranking of all Facebook statistics by country .
News
SABC censors Nando’s TV ad
The SABC has refused to screen Nando’s anti-xenophobia ad. The ad, which has already gone viral on social networks, was due to be screened for the first time last Friday (June 01). The ad promotes two new…
News
Checking the pulse of the global economy
Countries across the world have undergone a rollercoaster ride due to the global financial crisis, but there are signs that a slow but sure recovery of global economies took place during 2010. According to a…
Advertising
MINI Countryman lights up the Runway
With trailing lights that mimic an airport runway, the MINI Countryman billboard at OR Tambo is turning heads! The brief was to come up with an idea that would draw attention to the MINI’s newest family member…
Advertising
Sunday Times Review auction excites advertisers
The second online media-space auction, to be hosted on Avusa Media’s PushPrint platform will be taking place on Thursday 21 st June 2012 , offering a full-page, full colour space in the Gauteng print run…
News
New head of affiliates at AdMarula
AdMarula has appointed Bernadette Homor from Media Digital Agency, as its new Head of Affiliates. Homor has spent several years abroad where she held Affiliate Manager positions at Betfair, Expekt.com and…
News
Sad farewell to Robin Alexander
Radio presenter, Robin Alexander known by his listeners for signing on as “the minister of midnight affairs”, suffered a heart attack and died at his home in Parktown North, Johannesburg last week.
News
Design Indaba partners with Grolsch
Grolsch Premium Dutch Beer has partnered with Design Indaba to design, build and create a pop-up bar called Grolsch Design Indabar. Design Indabar was built to celebrate the creative spirit of South Africa by…
Media
3D-thusiasm grow and grows
The film industry is afire with new 3D-thusiasm and Cinemark, has rolled-out more 3D cinemas bringing Ster Kinekor’s total to 58 screens nationally. Yet, it is not only the viewers’ experience that is…
Advertising
Vodacom and Campus Media tackle student sector
Vodacom Colour’s new package, Mofaya Summer, is set to unlock a whole new world of exciting downloads and free apps for prepaid customers under the age of 25. Vodacom picked Campus Media to get the tech-savvy…
Advertising
GRAFFITI ACQUIRES IMPACT MEDIA
Vehicle branding specialist Graffiti has recently purchased a controlling stake in out-of-home advertising company Impact Outdoor Media. The new company will be known as Graffiti Impact Media and will headed…