Composed and edited by D Baxter Believe it or not, but people actually buy products from the As Seen on TV offerings. While some people actually check the pros and cons of the products being advertised to make a purchase decision, most of them simply scoff at the idea of buying things from TV. You [...]
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The whole story – content marketing
Content 2013, SA’s first comprehensive content marketing conference, has just announced their stellar line up of speakers. And as promised, they will be sharing uniquely crafted presentations that address very specific aspects of the content marketing industry. One of the speakers is Glenn Gillis, Managing Director of Sea Monster Entertainment, one of SA’s pre-eminent [...]
Speakers confirmed for content marketing conference
Content 2013, SA’s first comprehensive content marketing conference, has just announced their stellar line up of speakers. And as promised, they will be sharing uniquely crafted presentations that address very specific aspects of the content marketing industry. The line up really is the cream of the content marketing crop (local and international) and include: Joe [...]
New vodka ad is one-of-a-kind
SKYY® Vodka has launched its first-ever television advertising campaign in South Africa. The advert offers a taste of the glamorous lifestyle associated with the iconic spirit in the world-famous cobalt blue bottle. Entitled “Life in the SKYY,” the advertisement was created to feel like a music video and stars a secret agent-style hero whose surroundings [...]
Markex expands into two shows in 2013
Markex World of Events, South Africa’s marketing, promotions, and special events trade exhibition, is dividing the exhibition in two distinct shows – the Promotional Gifts and Clothing Trade Show powered by Markex, and Markex World of Events, featuring the all-new Integrated Marketing Village. According to Brad Hook, Exhibition Director of Markex, this expansion marks the [...]
Eight Most Ridiculous “As Seen On TV” Gadgets
By D Baxter Believe it or not, but people actually buy products from the As Seen on TV offerings. While some people actually check the pros and cons of the products being advertised to make a purchase decision, most of them simply scoff at the idea of buying things from TV. You can consider it [...]
Consumers choose experiences over products this festive season
A survey conducted by South Africa’s leading group buying and ecommerce platform, Groupon reveals that the most desired gift this festive season is to share an experience with a loved one. According to the survey, 61% of the respondents chose this option because they believe an experience is a memory for a lifetime. “What [...]
Coco-Cola recognised as Creative Marketer of the Year
The Coca-Cola Company, a company with a long and distinguished history of promoting creative excellence in its communications and marketing endeavours, is set to be recognised as the Creative Marketer of the Year at The Cannes Lions International Festival of Creativity in 2013. The organisers behind the world’s largest and most prestigious global annual awards [...]
Scan Display wins record number of EXSA Awards
Exhibition and display specialist, Scan Display, received eight Exhibition and Event Association of Southern Africa (EXSA) awards at the association’s year-end function at Monte Casino on Wednesday, 21 November 2012. Six of the eight awards presented to Scan were for exhibition stands, while the other two were for exhibition infrastructure. In the history of the [...]
