News
King James ranked No.1 Financial Services Agency in the world
King James was recently ranked the number one global Financial Services agency according to the 2012 Midas Awards®, recognising the World’s Best Financial Marketing & Advertising™.
The AdVantage archive page 23
Industry reporting published on this domain when AdVantage ran as a monthly trade title: appointments, campaigns, awards, research and agency news. Nothing here has been updated - it is kept online because the record is worth keeping.
Advertising
Primall Media to launch health supplement
Aspen has selected Unlimited subsidiary Primall Media to promote its new product Calci-Dense™. Calci-Dense™ is a calcium supplement which helps build and maintain strong healthy bones throughout all the phases…
News
MediaVest wins Nissan pitch
Full service media agency MediaVest announced today that it has won the pitch on the Nissan account. Having initially secured the business in 2009, MediaVest will continue delivering the media strategy and…
Media
Amor and Joost saga soon becomes a private affair
The cover story for heat 12 October 2012 reveals how the Amor and Joost saga is soon to become a private affair! “The Joost and Amor battle has been a long one that has been widely covered by the media since…
News
Press freedom devotee honoured
Avusa Media Limited group chief executive Prakash Desai was honoured with a Print Media Fellowship for his contribution to press freedom in South Africa. He was presented with the fellowship at the Mondi…
News
Son newspaper launches own mobi site
Son, the most-read Afrikaans tabloid newspaper in South Africa, has launched its mobi site, allowing the opportunity for readers to access their favourite read, even though they may not be able to purchase the…
News
Charles Khuzwayo wins best journalist print
ISOLEZWE journalist, Charles Khuzwayo, was honoured with the Best Journalist in the print category at the South African Traditional Music Awards (SATMAs) held at the East London International Convention…
Media
Jacaranda FM collects R3.2m worth of blankets to help thousands keep warm
Jacaranda FM’s Winter Warmer, in proud partnership with Ingram’s, has again elicited widespread support and a whopping R3,2million worth of blankets to help less fortunate South Africans combat the winter…
Advertising
Tyre brand campaign launched in gym
Unlimited’s targeted lifestyle communication division, TLC, has brought the tyre brand Michelin into Planet Fitness gyms across the country.
Advertising
More outdoor advertising for Gautrain
Continental Outdoor Media, with their partner The Strategic Partnership Group (SPG), have launched new advertising opportunities at the six new Gautrain stations. Continental Outdoor and SPG were awarded the…
News
Bookings now open for AMASA’s 2011 Media Planning Workshop
AMASA Johannesburg is calling for enrolments into its 2011 Media Workshop, taking place from 11th to 14th August at Little Switzerland, Drakensburg. The 2011 programme themed ‘ Back to Basics ’, equips…
Advertising
Provantage wins commuter shelter tender
Provantage has recently won the tender to brand all commuter shelters that make up the entire public transport commuter facility provided by the City of Johannesburg Municipality. Provantage Out of Home Media,…
News
Awesome gaming expo a must
Africa’s largest technology and video gaming exhibition, the really AWESOME gaming expo (rAge) takes place from 05-07 October 2012 at the Coca-Cola Dome.
Advertising
Brand Union Cape wins bronze at Apex
Brand Union Cape Town was awarded a bronze Apex for La Capra in the launch category, and was an integral part of the Ogilvy South Africa team that won Silver for Castle at Thursday’s awards ceremony. This is…
Advertising
Med Lemon winter campaign is an attention grabber
Warmth, strength and cold-busting are three words that have become synonymous with Med Lemon hot cold remedy. ComutaNet was challenged to heat the GSK brand’s annual winter campaign. ComutaNet employed the…
News
Nestlé and JWT value add for ice cream brand
To create awareness around its latest value add to consumers, Nestlé and its creative agency JWT Johannesburg have executed a national in-store advertising campaign for ice cream brand, Country Fresh. The…
Marketing
Trends misused by marketers
Buying trends is a waste of money if you don’t know how to use them, says Dennis Wong, Project Director at brand development and marketing insight consultancy, atAdded Value Australia.
Media
Corporate Competition celebrates 10th anniversary
Categories: Internal newsletters, external newsletters, newspapers, internal magazines, external magazines, annual reports, sustainability reports, corporate DVDs, DVD newsletters, electronic newsletters,…
Advertising
Heineken launches global brand campaign
With their latest campaign , Heineken has introduced an enhanced packaging range in South Africa along with a new TVC.
Digital
Samsung and Media24 get behind the Rugby World Cup
Samsung and have launched a new free application that enables Galaxy smartphone users to select World Cup Rugby matches that they want to see and the application automatically sets reminders, at local time, to…
Advertising
I-Pledge to affect behavioral shift on SA roads
Earlier this month, Ogilvy Johannesburg’s campaign for IMPERIAL was launched to the media, government, transport and road safety stakeholders. The campaign, called I-Pledge, aims to affect a behavioral shift…
Media
Taste receives accolades at Galliova Awards
South African retailer Woolworths and New Media received top accolades at this year’s Galliova Awards when Woolworths TASTE food editor Abigail Donnelly walked away with two awards for the retailer’s customer…
Marketing
Clarion Moving Media offers specialized PVC tarpaulin branding
Clarion Moving Media has launched a truck tarpaulin product and is guaranteeing a longer lifespan for its printed tarpaulins.