The economics of the industry: adspend, ownership, regulation and compliance.
The Marketing, Advertising and Communication (MAC) Sector Charter sets a black ownership target of 45% for firms that derive more than 50% of their profit from the sector. This is markedly higher than the 25%…
Advertising expenditure is strongly pro-cyclical: it moves more than GDP and consumption over the business cycle, with marketing budgets typically being cut faster and deeper in downturns, and the pattern of…
BusinessThe registration process with CIPC involves choosing a unique business name and obtaining necessary licenses and clearances, including a trading license and tax clearance certificate from the South African…
BusinessUnsolicited marketing by email, SMS, phone or other electronic means is unlawful in South Africa, according to section 69(1) of the Protection of Personal Information Act (POPIA). The only way an organisation…
BusinessSouth African media complaints are adjudicated by a complex network of bodies, with the regulatory landscape divided between statutory authorities like ICASA, the complaints body for NAB-member broadcasters,…
In light of the upcoming International Mandela Day celebrated on Wednesday, July 18, 2012; 94.7 Highveld Stereo has indeed heeded Lead SA’s call to dedicate 67 minutes plus of their time in support of Tata…
The organisers of the fundraising initiative, Casual Day, have announced that Edcon has come on board as the main sponsor this year – for a period of three years.
The Kellogg Company of South Africa signs on once again as key sponsor of the annual Health of the Nation 50-Hour Sports Challenge , which has grown exponentially since its launch in 2006 . The largest…
When Chevrolet decided to launch its all-new Chevrolet Utility with the idea to bring more heart and soul into it, NATIVE stepped up to assist. Coining the term Chevrolet UTE Force, NATIVE offered digital…
Ogilvy & Mather Cape Town (O&M CT) alongside WWF, their long-standing corporate social responsibility (CSR) client, has launched their latest campaign for Earth Hour (from 20h30 – 21h30 on Saturday 23rd March)…
Continental Outdoor Media received a coveted Owl Award for its contribution to improving awareness and presence of BirdLife South Africa’s efforts, particularly in its quest to conserve threatened seabirds,…
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