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Design Indaba partners with Grolsch

By Webmaster · AdVantage archive
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
Design Indaba partners with Grolsch
Cape Town City Hall. Photo: Martie Swart from Johannesburg, South Africa · CC BY 2.0 · Wikimedia Commons

Grolsch Premium Dutch Beer has partnered with Design Indaba to design, build and create a pop-up bar called Grolsch Design Indabar. Design Indabar was built to celebrate the creative spirit of South Africa by encapsulating the world renowned annual Design Indaba held in February for the last 16 years, into a portable pop-up bar that will extend the world of design and creativity to the many beautiful corners of the country. For Grolsch, the Design Indabar provided a perfect fit to the brand’s true character and independent, creative spirit, embodied in the iconic design of the bottle, and has successfully solidified the partnership between Design Indaba and Grolsch

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