Advertising
Ogilvy’s 1984 launches new campaign for music channel MK
Ogilvy Johannesburg’s content division, 1984, has launched a ground-breaking new campaign for M-net music channel MK, which takes a brutally honest look at
The AdVantage archive page 12
Industry reporting published on this domain when AdVantage ran as a monthly trade title: appointments, campaigns, awards, research and agency news. Nothing here has been updated - it is kept online because the record is worth keeping.
Advertising
SA cinema zombie campaign goes viral
Ad agency Ireland / Davenport, who is responsible for creating awareness for Fox International’s “The Walking Dead” television series, currently flighting on FX on TopTV, has created waves of excitement…
News
SA wines showcased in the ranks of royalty
International connoisseurs and South African wine lovers alike took great pleasure in the ultimate wining and dining experience at The Parmigiani White Club events held at The Saxon, Delaire Graaff and The TAJ…
News
2011 closes with 7.3% increase in global ad spend
2011 continued to be a challenging year for the global economy, which was impacted by natural disasters, political uprisings, and the ripple effects of financial crises in both the U.S. and Western Europe.…
Business
NATIVE raises online support for GM’s Chevrolet UTE Force initiatives
When Chevrolet decided to launch its all-new Chevrolet Utility with the idea to bring more heart and soul into it, NATIVE stepped up to assist. Coining the term Chevrolet UTE Force, NATIVE offered digital…
Advertising
Brandyourcar shaves the way forward
Energizer Schick has signed up with the Unlimited subsidiary for its first ever moving media campaign. The partnership takes the new Schick Hydro Razor for men to the streets of South Africa on privately owned…
News
Doing business demands a new approach to exhibitioning
With increasing competition and a constant drive to improve operational efficiencies, the way in which South African companies are doing business is changing rapidly. There has been a distinct move away from…
News
Young Creatives Loerie winners
Sophia Strydom, a graphic designer at Joe Public and Kenneth van Reenen, a copywriter at DDB South Africa are the winners of this year’s South African ‘Young Creatives’ ccategory in the Loerie Awards. Elected…
Advertising
Big news from Provantage Out of Home Media
Johannesburg based Investment Company Zico (Zungu Investment Company) has acquired a significant shareholding in Provantage. The transaction will not only significantly boost Provantage’s empowerment…
Media
Rapport launches glossy weekend magazine
Rapport, South Africa’s most-read Afrikaans Sunday newspaper has chosen leading content marketer New Media to relaunch its glossy weekend lifestyle magazine supplement. The business was awarded to New Media…
News
AdReview Gold Standard
AdReview points are allocated according to how easy it is to win the award. The benchmark is the Gold Loerie, which is worth 37 points. An award that is twice as easy to win, gets half as many points. The…
News
Kids across Africa can win fantastic prizes in Cartoon Network competition
Africa’s popular kids’ programme, is brought to life in a thrilling new game-show called Ben 10: Ultimate Challenge . Commissioned by Turner Broadcasting, the series will be made by leading UK production…
News
SA’s Brand ‘Bible’ relaunches
Brands & Branding in South Africa , for 18 years the country’s de facto brand ‘bible’, is relaunching in October this year with a number of visual and content enhancements. Addressing the evolution of Brands &…
News
South African consumers trust editorial content
Consumers in South Africa trust editorial content and companies’ branded websites more than any other form of media, according to a recent study by leading global information and measurement company, Nielsen.
News
GREATER THAN SCOOPS THREE GOLDS AT PRISMS
Greater Than, a national full service Public Relations agency, scooped 3 gold and 1 bronze award at the 2011 PRISM Awards held on 24 March in Cape Town.
Media
Media24 launches Top Gear in South Africa
The South African edition of Top Gear magazine, print extension to the iconic television programmes, will hit newsstands in October, following a licensing agreement between Media24 Magazines and BBC Magazines,…
Marketing
The hunt for glambassadors is on
Brutal Fruit are once again progressively engaging with their consumers through their innovative and interactive campaigns, and this time are in search of Brutal Fruit consumers that encapsulate the Brutal…
News
All the winners Media24 Magazines Excellence Awards
The Media24 Magazines Excellence Awards ceremony was held yesterday at the Table Bay Hotel, Cape Town. It is the event where the division rewards editorial and publishing excellence. The division runs an…
News
First ever Entertainer South Africa launches in December
Smiles all-round as Greater Than welcomes the Entertainer to its diverse client portfolio. After winning a four-way pitch through a process which included the presentation of credentials and creative strategy,…
Advertising
LUMA ad causes a huge buzz
LUMA, a South African digital content creation studio, has local and international competitors open-eyed. Their 50-second digitally animated high-definition television commercial created for DSTV Africa…
News
New focus for Digital Edge
What were the Democratic Alliance and the African National Congress doing online just before the national election in 2014? Why do we get so much unwanted email from insurance companies? Why is online creative…
Digital
Beauty advisor Kaboose creates a virtual world
Kaboose, the free and easy-to-use virtual beauty advisor, has gone live to South African consumers and has attracted a number of leading multi-national manufacturers such as Indigo Cosmetics, Unilever and…
Marketing
Campus Media close the bridge between brand and student
Students are an unpredictable bunch. More accurately, this label is not just limited to students but to the youth market in general. That age when brand choices and decisions are made sometimes for the first…