About AdVantage

AdVantage is an independent online trade title about the South African media, marketing, advertising and communications business. It reports on how the industry works: who owns the media, how audiences are measured, how campaigns are commissioned and paid for, how agencies are run, and what the rules are.

What we publish

Two kinds of material. The first is current: explanatory reporting written by the AdVantage desk, filed under News, Media, Marketing, Advertising, Digital, Business, Opinion. These pieces are written to stay useful for a season or a year rather than a day, because that is what a trade reader actually needs.

The second is the archive: industry reporting published on this domain when AdVantage ran as a monthly print title. Those pages are kept exactly as they were, without updating, and are marked as archive material wherever they appear. People, agencies, prices and company names in them have moved on.

Independence

AdVantage is not affiliated with, endorsed by or operated on behalf of any publishing house, agency group, broadcaster or industry body named on this site. We do not sell magazine copies, print subscriptions or event tickets, and we do not run a jobs board. Where an article was supplied by an outside contributor and paid for, it carries a notice saying so and is listed separately under International contributions.

Corrections

If something here is wrong, tell us and we will correct it and say what changed. See our editorial policy and how to reach us.