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MINI Countryman lights up the Runway
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
With trailing lights that mimic an airport runway, the MINI Countryman billboard at OR Tambo is turning heads! The brief was to come up with an idea that would draw attention to the MINI’s newest family member and the fact that it has four doors… so everybody gets a window seat. It also had to fit in with the OR Tambo environment. Staying true to brief and Provantage’s innovation, the billboard contextualises the creative while keeping with brand MINI and its international appeal. The billboard is visible to motorists and passengers leaving OR Tambo and will be up until September.
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