Industry reporting published on this domain when AdVantage ran as a monthly trade title: appointments, campaigns, awards, research and agency news. Nothing here has been updated - it is kept online because the record is worth keeping.
By Antonio Petra, NATIVE Head of Insights The future of the web is connected platforms. This is a bold statement, I know, but it is human nature to need parameters whilst at the same time revolt against…
Multi award-winning ad agency Morrisjones announced today that it has merged with independent agency 76 MotherRussia. The new agency will be known as Mojo MotherRussia.
SHL, the global leader in talent measurement, today announces the release of the first annual Talent Report, providing an unrivalled worldwide view of the capability and potential of talent pools across…
Herman Manson posted his thoughts on his website in reply to the Loeries accreditation saga:
The Africa Com Awards 2012 received more entries than ever before. All of an extremely high calibre, this is a clear tribute to the exciting and innovative work that’s taken place in Africa over the past 12…
After two successive quarters of negative sentiment in 2010, online consumer confidence in South Africa jumped 4 points to 88 in the first quarter of 2011. But challenging economic conditions and the rising…
How artificial intelligence will change games by 2025: New opportunities for players
Gen Y gets a bad reputation that they are too hedonistic and all about living in the moment, that they don’t know what they will be doing tomorrow, let alone how they will budget their finances and plan for…
The evening really was a celebration of design and the exceptional creative’s who spend their lives making our lives more beautiful! The 13-th Antalis Art of Design again recognised design excellence but…
South Africa is experiencing an increase in the growth of readership for traditional newspapers and a developing digital market, in contrast to the more developed countries, which are experiencing a migration…
Wrapping up 2011, the South African Advertising Research Foundation (SAARF) has released AMPS Dec 11, covering the media, product and brand consumption habits of South Africa’s adults over the past year. For…
Dr KF Lai, Chief Executive of BuzzCity, calls on businesses to sharpen their mobile commerce offerings, and start marketing them to users. The time for mCommerce is upon us, he says. eCommerce has been making…
At Continental Conversations, this morning (1 March), at the Maslow Hotel in Sandton, media guru, Hamish Pringle, shared insights about fly fishing and how to plan the ideal channel and content mix, with…
Best casinos are not merely about glitzy graphics and large bonuses — they're about trust, security, and legitimate reviews. With the current saturated market, where thousands of internet casinos vie for…
August 2011 sees the release of the updated household universe for SAARF TAMS, a universe which for the first time includes TopTV households.
TBWA\ Hunt Lascaris has said it was involved in a clear and transparent tendering process for the communications account of the Province of the Western Cape. The advertising agency has denied any impropriety…
Fresh from the waves, South African surfing icon and model Roxy Louw is the strong, confident and sexy cover girl on the September issue of newly revamped health and fitness magazine, Shape. The spring issue…
If done right, the integration of game mechanics into market research, that is, ‘gamification’, could lead to improved engagement of research participants and thus better completion and return rates as well as…