Argument and analysis from the people who work in the industry.
A media plan is more than a vague strategy document; it is a working schedule that ties concrete objectives, audiences, timings, channels, and budgets to a measurable campaign executed across a range of media…
LES BINET and Peter Field, two analysts whose work for the UK Institute of Practitioners in Advertising (IPA), have identified a specific mix of brand and performance spend as the most effective across…
This month Woolworth’s TASTE debuts its first bumper Readers’ Issue, showcasing favourite recipes, wines, restaurants and tips submitted by its readers. In this Q&A, Editor of New Media discusses the evolution…
By Odette van der Haar, CEO of Association for Communication and Advertising Historically retail season promises a spike in advertising and naturally consumer spend is not far behind as advertisers pull out…
By Antonio Petra, NATIVE Head of Insights The future of the web is connected platforms. This is a bold statement, I know, but it is human nature to need parameters whilst at the same time revolt against…
By Gerhard Sagat, Strategic Planning Director, Euro RSCG South Africa
By Gerhard Sagat, Strategic Planning Director, Euro RSCG South Africa
As more organisations and brands turn to PR as a communications tool the industry is seeing some interesting new strategies and trends emerging. Michael Gullan, Managing Director of 360º communications agency…
By Attila Bernariusz, divisional head at Kagiso Digital
Gullan&Gullan Creative Director, Desirée Gullan, shares some key learning’s on how to establish such terms of engagement between an agency and client that would be useful for most business-to-business service…
THE CREATIVE BUSINESS IDEA BOOK: TEN YEARS OF BREAKTHROUGH THINKING
By Daniel Courtenay, P ublisher Alliance Account Manager (Africa) South Africans who have travelled abroad over the past decade have often returned with envy-provoking tales of cheap, high-speed uncapped…
Johanna McDowell is the MD of Independent Agency Search and Selection Company (IAS) answers some question about writing a brief and without it, explains why the advertiser is exposed.
As event architects, we craft our exhibition solutions in conjunction with our partners to ensure we always find the best combination of solutions to meet the client’s business objectives first and then work…
By Mbali Msimango Practice Head Group HMC Seswa
By Diane Charton, managing director at Acceleration Media