News
MediaShop’s innovation wins international accolade
The 2010 World Cup enabled The MediaShop to drive an innovative and successful campaign for Coca-Cola’s Powerade sports drink brand.
The AdVantage archive page 11
Industry reporting published on this domain when AdVantage ran as a monthly trade title: appointments, campaigns, awards, research and agency news. Nothing here has been updated - it is kept online because the record is worth keeping.
Media
Say goodbye to Oracle Media Sales and hello to DSTV Media Sales
Guests at the DSTV Media Sales naming event held recently at the new Yamaha premises in Sandton saw a 6 metre high digital chandelier revealed to the guests. The digital chandelier was crafted by the…
News
PRISA National Conference starts 13 June
Communication management professionals, sustainability specialists and students from across Southern Africa less than two weeks to register for the 2011 PRISA National Conference , hosted by the Public…
News
VISI magazine bids to save lost gem
VISI, South Africa’s innovative décor, design and architecture title, has launched an appeal to readers to help them save Coromandel, the former home of Edgars founder Sydney Press in the latest issue of the…
Advertising
Kellogg’s All Bran TV campaign features real brand advocates
When you want to hear the truth, get it straight from your target market’s mouth! That’s the premise of Kellogg’s All-Bran’s new television campaign, featuring real brand advocates.
Advertising
Mercedes-Benz in the digital driving seat
“We envision mblife as an ‘always on’ portal to a unique way of life that encompasses not only luxury, style and sophistication, but also a trendy, casual, contemporary influence — one that they will associate…
News
brandhouse Responsible Drinking Media Awards winners announced
The winners of the 2011 brandhouse Responsible Drinking Media Awards were announced at a cocktail reception ceremony at the Radisson Blu Gautrain Hotel in Sandton, Johannesburg on Wednesday (1 June) evening.
Advertising
Draftfcb creates two new characters for Vodacom
The duo – Marcus and Mack – feature in the 60 second television commercial to launch Vodacom’s communication platform for summer, ‘Connect to the Summer of More.
Media
Free Radical Media launches pharmaceutical niche magazine
Live Life magazine, the brainchild of qualified pharmacist and consumer health and wellness industry expert Fanie Hendriksz, is aimed at the high end consumer and promises to address health, medical and…
News
Ogilvy South Africa appoints new CEO
Abey Mokgwatsane has been appointed the new CEO of Ogilvy South Africa and will take office in January 2012. Nunu Ntshingila, the incumbent CEO of seven years, will remain with the Group and has been appointed…
News
Red Bull’s space jump calculated to yield over £100-million
Go big or go home, says Ilsa Grabe, business unit head at leading media agency Carat, who says Red Bull’s space jump stunt with Felix Baumgartner has been calculated to yield over £100-million (about…
Digital
Digital marketing course available at Vega
Vega School of Brand Leadership (Vega) – an educational brand of the Independent Institute of Education (IIE) – in partnership with the Digital Marketing Institute of Ireland (DMI) recently introduced the…
News
Out of the blocks with five new clients
AC Massive, a communications agency headed by Karabelo Mokoena officially launched this week in Cape Town. Created to advise clients on how to effectively connect with main market consumers, the agency is 100%…
Media
Elle fashion blogger winner to be announced
In July this year, ELLE and BlackBerry ® launched the first competition of its kind in South Africa. The prize? A career as a street-style blogger. By the closing date, 296 bloggers had responded to the tight…
Media
Kagiso Broadcasting wins at MTN Radio Awards
The recent MTN Radio Awards held a number of big wins for Kagiso Broadcasting and radio brands Jacaranda FM, Heart 104.9FM and East Coast Radio.
News
2011 Midas Awards calls for entries
The Midas Awards , the only international competition to recognise excellence in financial marketing & advertising on a global scale, announced its Call for Entries. Since 2001, the Midas Awards has recognized…
Media
New line-up for 5FM
Commercial hit radio station 5FM announces its new line-up, effective from 1 st April 2025 and confirms three new on air personalities to join the 5FM family.
News
Who’s responsible for spending R350 billion each year ?
A partnership between the UCT Unilever Institute of Strategic Marketing and RamsayMedia Research Solutions has revealed exceptional insights into the country’s wealthiest consumers – the elusive upper echelon…
News
Andy Rice to open 2012 SAMRA Conference
As one of South Africa’s respected advertising and branding experts, esteemed public speaker and regular contributor to leading branding and marketing annuals and publications, Andy Rice is sure to captivate…
Marketing
M&C Saatchi Abel wins gold
Using some of the leading creative minds in the industry in an innovative integrated agency model, M&C Saatchi Abel won the first gold Loerie award for a PR Communications Campaign at the 2011 Loerie Awards…
Advertising
Status Deodorant taps aspirations of young SA men
Status deodorant, one of South Africa’s most recognised men’s fragrance brands, intends to tap into the hearts and minds of young men to redefine the “Man of Status”. This is articulated in the brand’s latest…
Media
FAIRLADY’s Test House goes online
Looking for product reviews, tips, information and trusted ratings on all things consumer? Then bookmark just one URL – www.fairladytesthouse.com http://www.fairladytesthouse.com/ > . FAIRLADY has taken its…
News
AdVantage Mag congratulates Herman Manson
AdVantage Magazine contributor Herman Manson is the first every Vodacom Social Media Journalist of the Year.
Business
Kelloggs sponsor Health challenge
The Kellogg Company of South Africa signs on once again as key sponsor of the annual Health of the Nation 50-Hour Sports Challenge , which has grown exponentially since its launch in 2006 . The largest…