The AdVantage archive page 3
Industry reporting published on this domain when AdVantage ran as a monthly trade title: appointments, campaigns, awards, research and agency news. Nothing here has been updated - it is kept online because the record is worth keeping.
Marketing
Speakers confirmed for content marketing conference
Content 2025 , SA’s first comprehensive content marketing conference, has just announced their stellar line up of speakers. And as promised, they will be sharing uniquely crafted presentations that address…
Media
The media has paid too high a price in areas of conflict
Members of the Johannesburg Press Club were deeply saddened to learn of the recent death of the South African photographer, Anton Hammerl who was shot and killed by Libyan government forces near Brega in…
Advertising
Kiwi ‘Be the Bozza’ campaign creates new industry
Recent months has seen an experiential marketing campaign building, as the Kiwi Takkie Brite ‘Be the Bozza’ campaign touches the hearts of SA’s lucrative commuter market.
Advertising
FoxP2 global winner for responsible drinking campaign
FoxP2 has been honoured as a global winner at FoxP2 won in the category of Best Responsible Drinking for the brandhouse Drive Dry campaign. Now in its fourth year, the Marketing Brilliance Awards celebrate the…
News
The world’s most culturally relevant brands named by Added Value
Brand development and marketing insight consultancy, Added Value, has named the world’s most culturally relevant brands after polling more than 62 000 respondents in 10 countries during the latter quarter of…
Opinion
OPINION MAKER: That’s not a Consumer Insight!
By Gerhard Sagat, Strategic Planning Director, Euro RSCG South Africa
Opinion
OPINION MAKER: That’s not a Consumer Insight!
By Gerhard Sagat, Strategic Planning Director, Euro RSCG South Africa
Advertising
THEWEEKINTEN 07
It hasn’t been easy to keep up with Sarel du Plessis since he left Media24. But now he’s popped up again as the new executive director of Out-Of-Home South Africa, with ambitious plans for the organization,…
Advertising
New Vodacom TVC from Draftfcb
Living up to the promise it made when it unveiled its new corporate colours – moulding its business around consumer wants and desires – Vodacom is introducing unlimited music fulltracks to its youth customers.…
News
Good Housekeeping now on sale
Good Housekeeping and the Afrikaans version, Goeie Huishouding, are now on sale, and are set to become monthly must-reads for South African women.
Marketing
Success story – reinventing the Chivas Regal brand
If one thing is for certain, change is hard. Much like the way that humans resist change until they absolutely have to, brands do too. Brands face a difficult reality, especially as their personality and the…
Marketing
Assegai Awards attracts record entries
The DMASA’s Assegai Integrated Marketing Awards sponsored by the South African Post Office has produced a record year in terms of entry numbers. Just hours before the cut-off time, 265 campaigns had been…
News
Levi’s take action to build a better future
Throughout the Levi’s brand’s history— from the youth cultural rebellion of the 50s and 60s, to the information technology revolution of the new millennium — Levi’s jeans have been the uniform of progress.
News
12-12-12 concert to aid victims of Hurricane Sandy
FOX International Channels has joined a host of broadcasters and partnered with the producers of “12-12-12” – the recently announced concert at Madison Square Garden on December 12, 2012, to aid the victims of…
News
2012 TAMS update
The TAMS universe is made up of all households, both rural and urban, with mains electricity and at least one working TV set. TAMS measures all platforms both analogue and digital and both terrestrial and…
News
How Social Casinos Are Redefining Online Gaming
It's hard to keep up with all of the changes happening in the gaming industry. As soon as a new trend emerges, it often seems like another is already taking its place. However, over the past decade one gaming…
Advertising
MOST Awards reveal interesting results
The fourth MOST Awards revealed interesting results, and while the top media players fared well, emerging companies pipped those established to the post. Over 700 media owners, media planners, strategists and…
News
Marketing practices regulated by the CPA
“The Consumer Protection Act (‘CPA’) will have a significant impact on direct and indirect marketing practices used by businesses, affecting how they can promote the supply of goods and services to consumers”…
News
Oracle Airtime Sales rebrands
On June 1 Oracle Airtime Sales (OATS) will rebrand to DStv Media Sales. Established in 1996, Oracle has been a key driving force behind the growth of DStv in South Africa and the brand’s expansion into the…
News
Entries grew by 37% for 2012 Assegai Awards
The final round of judging is complete and the Direct Marketing Association of South Africa’s annual Assegai Integrated Marketing Awards presented by the South African Post Office is now preparing for the gala…
News
2011 Winners and Losers
Doing great work in boom times is one thing, but it’s the downswing that really tests a brand’s mettle. 2011 featured a range of notable brand performances, and a predictably lengthy list of failures. The…