Industry reporting published on this domain when AdVantage ran as a monthly trade title: appointments, campaigns, awards, research and agency news. Nothing here has been updated - it is kept online because the record is worth keeping.
What do you do when a client asks you for a truly unique and captivating concept for a campaign? Where do you look for something genuinely beautiful and out of this world? When Investec Asset Management gave…
MXit, Africa’s largest instant messenger and mobile social network, took a bold step to reinvent its look and functionality at the end of June. In the first week, more than 1.1 million users downloaded the…
A glittering event was held in Sandton to launch Discovery Network’s progamming for the last quarter of 2011 and for 2012. The event saw a host of top Discovery faces including Jeremy Wade (River Monsters),…
On 6 August 2012, some of the variables used in the current weighting matrix in SAARF’s Television Audience Measurement Survey will change.
By Attila Bernariusz, divisional head at Kagiso Digital
Famous Brands has extended its Theatre of Foods portfolio with the creation of a new business, Creative Coffees Company (‘Creative Coffees’), and thereby introduced a new strategic direction for the Group’s…
By Dr Pieter Streicher, MD of BulkSMS.com There is no denying that the launch of the Consumer Protection Act’s (CPA), ‘do not contact registry’, which will allow South African customers to permanently opt-out…
BiC believes that improving education in South Africa could rewrite this nursery rhyme for thousands of South African children and has committed to donating at least one million pens to disadvantaged learners…
Markex World of Events, South Africa’s marketing, promotions, and special events trade exhibition, is dividing the exhibition in two distinct shows – the Promotional Gifts and Clothing Trade Show powered by…
In the wake of the recent recession, the advertising industry has had to reconsider its options and devise creative new implementations that clearly show return on investment for wary clients. Finding the…
Gullan&Gullan Creative Director, Desirée Gullan, shares some key learning’s on how to establish such terms of engagement between an agency and client that would be useful for most business-to-business service…
By Tony Sousa, CEO at Acceleration Media and Gordon Geldenhuys, digital marketing consultant at Acceleration Media Online reputation management (ORM) tools are rapidly moving into the mainstream as companies…
One kid. All kinds of hero. That’s Ben Tennyson for you , and he’s coming to Cartoon Network in an all-new series, Ben 10 Omniverse , with a global launch like no other. For the first time in its history,…
Cape Town ‘it girls’ and self-named ‘party queens of Cape Town’ Liz Stone and Elena Pappas are the glamorous hosts of the new season of My Super Sweet World Class (MTV, DStv Channel 321, 23:00 CAT, Sunday 19…
The call to enter the 2012 FAIRLADY Consumer Awards has been announced in the March issue of the magazine, which is currently on shelf. The powerful punch factor of the awards, renowned for their fairness,…
NATIVE has embarked on a project to offer its clients an overview of their digital performance along with complete transparency of its effect on the client’s bottom line.
, a non profit organisation that aims to grow and sustain a vibrant and profitable digital industry, recently announced at its annual convention that this year there would be an increased focus on driving the…
The One Club is dedicated to promote excellence in advertising and design, have released a full list of Advertising, Design & Interactive winners from South Africa for the One Club Show, including the…
THE CREATIVE BUSINESS IDEA BOOK: TEN YEARS OF BREAKTHROUGH THINKING
Established market experience, Betway has gained a fair reputation on the basis of the quality of its services and the diversity of gaming entertainment available to its Italian gamblers — which it undoubtedly…
Draftfcb South Africa’s agency specialising in promoting behaviour change through social marketing, cause marketing and government communication campaigns has created a new integrated campaign to give…
Starting today, the AAA School of Advertising in partnership with YFM, are embarking on a five-week campaign called the AAA/YFM Copywriting Challenge. The AAA is scouting for bright young individuals with a…