Agencies, creative work, out-of-home, awards and how the trade is paid.
The Loeries state that winning a Loerie is the highest accolade for creativity and innovation in advertising and brand communication across Africa and the Middle East. However, entering and winning a Loerie is…
The Revised South African Manual for Outdoor Advertising Control (SAMOAC) forms the backbone of outdoor advertising control, setting a national framework for how municipalities regulate this public medium. Yet…
AdvertisingAdvertising agencies today use a diverse mix of fee models, from retainers and project fees to commission and performance incentives. This variety isn't static—trends and norms shift regularly. According to a…
AdvertisingSouth African advertising is mainly governed by industry-led self-regulation through the Advertising Regulatory Board (ARB) and its Code of Advertising Practice , which provides a formal complaints and appeals…
Most South Africans remain true to their media
gilvy Cape Town is on the hottest of hot streaks right now. It heads the creative leaderboard and has amassed enough points from the awards events so far that it can’t be overtaken in the two remaining events…
This year, the Loeries Judging migrates to Cape Town’s iconic City Hall and becomes part of Creative Week CT (15 to 23 September). The week includes a seminar on Friday 21 September, which promises to inspire…
Multi award-winning ad agency Morrisjones announced today that it has merged with independent agency 76 MotherRussia. The new agency will be known as Mojo MotherRussia.
At Continental Conversations, this morning (1 March), at the Maslow Hotel in Sandton, media guru, Hamish Pringle, shared insights about fly fishing and how to plan the ideal channel and content mix, with…
August 2011 sees the release of the updated household universe for SAARF TAMS, a universe which for the first time includes TopTV households.
Recent months has seen an experiential marketing campaign building, as the Kiwi Takkie Brite ‘Be the Bozza’ campaign touches the hearts of SA’s lucrative commuter market.
FoxP2 has been honoured as a global winner at FoxP2 won in the category of Best Responsible Drinking for the brandhouse Drive Dry campaign. Now in its fourth year, the Marketing Brilliance Awards celebrate the…
It hasn’t been easy to keep up with Sarel du Plessis since he left Media24. But now he’s popped up again as the new executive director of Out-Of-Home South Africa, with ambitious plans for the organization,…
Living up to the promise it made when it unveiled its new corporate colours – moulding its business around consumer wants and desires – Vodacom is introducing unlimited music fulltracks to its youth customers.…
The fourth MOST Awards revealed interesting results, and while the top media players fared well, emerging companies pipped those established to the post. Over 700 media owners, media planners, strategists and…
Primedia Unlimited’s shopping centre marketing consultancy Primedia Lifestyle scooped five awards at this year’s prestigious 2012 European announced in Budapest, Hungary last Thursday.
Great news for those who thought they would miss the entry deadline for The 34 th Annual Loerie Awards – there is an official extension until 15 June 2012!
TV advertising campaign developed by Johannesburg agency human.kind (formerly MGM) for glass manufacturer Consol Glass, has attracted the attention of international critics. In May, the campaign’s television…
What do you do when a client asks you for a truly unique and captivating concept for a campaign? Where do you look for something genuinely beautiful and out of this world? When Investec Asset Management gave…
BiC believes that improving education in South Africa could rewrite this nursery rhyme for thousands of South African children and has committed to donating at least one million pens to disadvantaged learners…
In the wake of the recent recession, the advertising industry has had to reconsider its options and devise creative new implementations that clearly show return on investment for wary clients. Finding the…
The One Club is dedicated to promote excellence in advertising and design, have released a full list of Advertising, Design & Interactive winners from South Africa for the One Club Show, including the…
Starting today, the AAA School of Advertising in partnership with YFM, are embarking on a five-week campaign called the AAA/YFM Copywriting Challenge. The AAA is scouting for bright young individuals with a…
Trigger Isobar snap, crackle, build and run to cross the finish line ahead of the pack
Nedbank has awarded its advertising account to Joe Public, the Johannesburg agency enjoying a golden period. According to the Nielsen Company, Nedbank spent R260m on media advertising last year, the same as…
Draftfcb Johannesburg is celebrating this week with three television commercials on Millward Brown South Africa’s list of the 20 Best Liked Ads of 2012.
The Global Awards honoring creative and marketing excellence in worldwide healthcare communications, announced the Finalists for the 2012 competition. The Global Awards Grand Jury selected “The World’s Best…