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SABC censors Nando’s TV ad

By Gillian Abrahams · AdVantage archive
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
SABC censors Nando’s TV ad
Cape Town City Hall. Photo: Martie Swart from Johannesburg, South Africa · CC BY 2.0 · Wikimedia Commons

The SABC has refused to screen Nando’s anti-xenophobia ad. The ad, which has already gone viral on social networks, was due to be screened for the first time last Friday (June 01). The ad promotes two new products but starts with the words, “You know what’s wrong with South Africa?” The ad then answer the question by saying, “Its all you foreigners.” It shows all races and cultures, but ends with only one remaining race, the Khoisan. The SABC said in the Sunday Times, June 03, that they would not flight an ad that contained bad language or incited violence, racism and xenophobia.

Filed under: featured · nandos xenophobia ad · sabc · sunday times

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