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Vodacom and Campus Media tackle student sector
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
Vodacom Colour’s new package, Mofaya Summer, is set to unlock a whole new world of exciting downloads and free apps for prepaid customers under the age of 25. Vodacom picked Campus Media to get the tech-savvy student market revved about Mofaya Summer and its new range of trendy mobile products.
Campus Media engaged their campus radio partners to source radio advertising that is both affordable and far-reaching amongst the student market. Other platforms that were used for this campaign were billboards and scrollers together with online and mobile media, which ensured maximum exposure in the student space.
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