Advertising
Great win for Trigger Isobar at Bookmarks
Trigger Isobar snap, crackle, build and run to cross the finish line ahead of the pack
The AdVantage archive page 6
Industry reporting published on this domain when AdVantage ran as a monthly trade title: appointments, campaigns, awards, research and agency news. Nothing here has been updated - it is kept online because the record is worth keeping.
Advertising
THEWEEKINTEN 06
Nedbank has awarded its advertising account to Joe Public, the Johannesburg agency enjoying a golden period. According to the Nielsen Company, Nedbank spent R260m on media advertising last year, the same as…
Digital
Asset-based financial service sector not realising branding potential of social media
While social media is currently making waves in South Africa’s FMCG and retail sector, it is still in its infancy when it comes to the local asset-based financial services sector. Many prominent players are…
News
AdReview Spot the Trend Competition rules
Win a ticket for the first ever AdReview Conference as well as for the AdReview Awards on May 17.
Digital
Bookmarks Awards 2012 announces its largest judging panel
The pressure is on for the Bookmarks 2012 judges to name SA’s digital award winners of the year, rewarding the very best of media and content living in creative harmony. This year the Bookmarks committee were…
Media
New travel magazine launches in SA
Outdoor store, Cape Union Mart,has launched an outdoor adventure and travel magazine titled The Intrepid Explorer . The custom title is the first of its kind in the outdoor adventure and travel sector and…
News
Rhino DNA-programme receives R100 000 boost
The Veterinary Genetics Laboratory (VGL) of the University of Pretoria at Onderstepoort, received a R100 000 boost from the SA Hunters and Game Conservation Association (SAHGCA) to help fund the upkeep of its…
Marketing
HKLM plays a remarkable numbers game
Strategic brand and communication design consultancy, HKLM may be in the creative business, but they’re playing a remarkable numbers game.
News
Samsung sponsors Flux Trends
Samsung Electronics SA today announced its alignment with, and sponsorship of the Flux Trends Review 2012 – run by Flux Trends, a trends analysis company that focuses on the shifting social dynamics and…
Business
94.7 Highveld Stereo supports Mandela Day School project
In light of the upcoming International Mandela Day celebrated on Wednesday, July 18, 2012; 94.7 Highveld Stereo has indeed heeded Lead SA’s call to dedicate 67 minutes plus of their time in support of Tata…
Marketing
New TV audience measurement system for India
The Broadcast Audience Research Council, India (BARC) has issued a global Request for Information (RFI) to seek understanding of the state-of-the art in the area of Television Audience Measurement Research in…
News
YouTube cannes Lions winners announced
The Cannes Lions International Festival of Creativity together with YouTube have revealed the winners of the two dedicated YouTube Competitions; the YouTube Cannes Lions Good Work Competition and the YouTube…
Media
British Airways launches new South African edition
South Africa has been selected to produce the first localised edition of High Life , the popular international British Airways in-flight magazine. Produced by Cedar SA, a division of Cedar Communications, High…
News
Thinking MobileCharity Golf Series 2 August
The Thinking Mobile™ Charity Golf Series focuses on industry networking where related business, government, agencies, associations and such can share and explore ideas through the game of golf. Most…
Advertising
Draftfcb Jnb Celebrates 3 TVCs On Best Liked Ads 2012 List
Draftfcb Johannesburg is celebrating this week with three television commercials on Millward Brown South Africa’s list of the 20 Best Liked Ads of 2012.
Advertising
This years Global Award finalists include local campaigns
The Global Awards honoring creative and marketing excellence in worldwide healthcare communications, announced the Finalists for the 2012 competition. The Global Awards Grand Jury selected “The World’s Best…
News
Right to Know (R2K) voted 2012 Newsmaker of the Year
At a breakfast hosted in conjunction with the Wits Business School (WBS) the Johannesburg Press Club (JPC) announced that the Right to Know (R2K) Coalition Campaign has been voted its 2012 Newsmaker of the…
Marketing
Back to basics and professionalism says SAMRA keynote speaker
Globally the research industry has allowed business-driven profit and process motives to dominate the qualitative research arena. Hence, too often, it stands accused of providing research, which is not…
Media
Platypus introduces Cannes Gold winning director to South African market
Platypus Productions is representing Indian director Prakash Varma in South Africa. One of Asia’s top directors, Varma’s work should be well-known to local creatives.
Advertising
Pendoring prestige winners blog in New York
As part of the 2011 Pendoring campaign, the 2010 winners of the sought-after Pendoring Prestige Award, Nico Botha (copywriter) and (art director) at Ogilvy Johannesburg will show and tell everything on their…
Media
New global TomTom marketing campaign
TomTom has launched a new campaign “Break Free”. The campaign aims to encourage people around the world to break free from traffic jams with TomTom’s HD Traffic service. HD Traffic is a live traffic service…
Advertising
Koo’s new TV commercial from Draftcb Jnb
Koo, the 72 year-old brand in the Tiger Brands stable, is communicating its family values and salt-of-the-earth personality in an emotive new television commercial – its first in three years – from Draftfcb…
Marketing
Powerful line-up of sponsors for Assegai Awards
The South Africa marketing industry has stepped up in force to support this year’s Assegai Integrated Marketing Awards. With a powerful line-up of sponsors and an equally ferocious rush to get entries in…
Opinion
OPINION MAKER: Oh what a lovely (price) war
By Daniel Courtenay, P ublisher Alliance Account Manager (Africa) South Africans who have travelled abroad over the past decade have often returned with envy-provoking tales of cheap, high-speed uncapped…