News
Joe Public wins international award
Joe Public has won a highly coveted international social media Bees Award in the category Best Use of a Micro-Blogging Platform for its stand out Brother’s for Life campaign funded by USAid; this despite…
The AdVantage archive page 8
Industry reporting published on this domain when AdVantage ran as a monthly trade title: appointments, campaigns, awards, research and agency news. Nothing here has been updated - it is kept online because the record is worth keeping.
Marketing
Why are brands like sharks?
During recessions or depressions, brands become like sharks – if they are not moving forward they’re slowly dying.
Digital
Avusa makes key appointments
Continuing to grow within the digital media arena, Avusa Media LIVE (AML) – which attributes the majority of its popularity to news portals Times LIVE , Sowetan LIVE as well as Business LIVE – has recently…
News
Rian van Heerden joins Jacaranda 94.2
“Radio personality”, “stand-up comedian”, “columnist”, “TV talk show host” or simply “the guy who is prepared to stick his head up ANY lion’s mouth”. What you call him really doesn’t matter. What does… is that…
News
South African businessman leads the way in eco-friendly tourism
Peter Hayward, CEO and founder of Hayward’s Grand Safari Events and Expeditions, is passionate about causes such as combating rhino poaching in southern Africa, sustaining African culture and lifestyle in…
Advertising
AMICollective makes Minute Maid commercial for BBH Shangai
Adverts in modern marketing are increasingly turning to more and more advanced visual effects in creating entertaining scenarios for viewers and customers. This is exemplified in the new Minute Maid ad for…
Opinion
OPINION MAKER: Exhibitions essential in the overall solution
As event architects, we craft our exhibition solutions in conjunction with our partners to ensure we always find the best combination of solutions to meet the client’s business objectives first and then work…
Marketing
Home grown social shopping community reaches 25 000 member milestone
The Home Tester Club, a social community review and ratings site born in South Africa and being exported internationally by the Buchanan Group, has signed up its 25th thousand member in South Africa, showing…
News
Thebe Exhibitions eyes expansion for Decorex SA
Unfazed by a surprise snowfall and freezing temperatures, Gautengers turned out in their droves to visit Decorex Joburg at Gallagher Convention Centre over the past long weekend.
Media
How much do you love South Africa?
How much do you love South Africa? Why are you happy to be living here? Why is it “lekker to be here”?
News
Pendorings Awards ceremony promises an unforgettable evening
This year’s Pendoring Awards will be an advertising celebration and feast without equal. Entertainment is set to be outstanding with red hot music a by Die Heuwels Fantasties, Nadine, Snotkop and CH2 and the…
News
Jacaranda 94.2 heats up with new lineup
Independent radio station, Jacaranda 94.2, has grown in leaps and bounds in the past year – 24% growth in Gauteng audiences, 27.9% Afrikaans market share in Gauteng and a 50% growth in English audiences, as…
Marketing
Nollybooks launches affordable twin pack
Media24’s Developing Market Division and Nollybooks have entered into an agreement with Shoprite, which will see the popular romance novels appear in a new twin-pack offering at selected retail outlets…
Marketing
SA’s luxury consumers buck international trends
South Africa’s luxury consumers are bucking the global trend when it comes to the values driving their product and brand choices. Consequently, marketers responsible for guiding the fortunes of these brands…
Marketing
Chinese New Year offers fast track growth for brands and retailers
A pioneering study of Chinese domestic life has revealed unique insights into the next wave of growth in the Middle Kingdom.
News
Entries open for the 2011/2 Novo Nordisk Media Prize
Novo Nordisk, a global leader in diabetes care, is now accepting entries for the 2011/2 Novo Nordisk Media Prize.
Advertising
4th Street captures wine consumers attention
Distell’s 4th Street Natural Sweet Rosé produced a two litre boxed wine with a fashionable twist – a handbag-style, easy-to-carry pack for their below-the-line advertising campaign which runs until the end of…
News
PRISA Award honours ethical, socially committed leader
Bridget von Holdt, MD of Inzalo Communication in Johannesburg has been awarded the 8 th PRISA / Ivan O’Brien Leadership Award 2012.
Advertising
Primall Media joins forces with Dion Chang
Dion studies the consumer mindset – their hot buttons and the social and retail trends which define future society. Darren Katz, Director of Primall Media explains “Although Dion’s focus is on people; his…
News
Nuvolite launches new campaign
Everyone has a list of things they’ve always wanted to do, whether it’s bungee jumping, getting up close and personal with the Big 5 on a safari holiday or, going on a road trip in a vintage car. These ideas…
News
Jacaranda 94.2 announces new breakfast team
Media personality Rian van Heerden will host the breakfast show on Jacaranda 94.2 from January 2012.
Advertising
Prezence Digital wins Smarties Award
Prezence Digital, a full services digital agency, won silver in the Social Impact/Not For Profit category for its #MandelaStory viral campaign at the global Mobile Marketing Association’s (MMA) Smarties Awards…