Industry reporting published on this domain when AdVantage ran as a monthly trade title: appointments, campaigns, awards, research and agency news. Nothing here has been updated - it is kept online because the record is worth keeping.
“As with any relationship, trust is the ultimate driving factor in a commercial transaction. When I stop to buy burgers for my boys, my trust has been built-up over a period of time. So it is with any company;…
Volcano Group CEO, Peter Jackson, has been appointed to the board and unanimously nominated as Regional Director: Africa for the ICOM+IN Network. The announcement was made at the network’s EMEA Regional…
The One Club is pleased to launch its inaugural OneScreen Festival, a global competition designed for the creative community by the creative community to shine a light on the creative minds behind some of…
South African entrepreneurs are generally uncertain of their ability to perceive and exploit potentially lucrative opportunities [1] . So says a 2010 Global Entrepreneurship Monitor Report on South African…
A strong and impressive panel of 32 judges have been selected to evaluate and assess this year’s top public relations campaigns for the annual PRISM Awards. The panel was announced a week ahead of the closing…
Animation in advertising is creating s ome of the most vibrant and engaging media we’ve seen in a long time. Samsung’s latest phone, the Samsung Galaxy Ace required an ad that could visually depict the…
Assupol has relaunched its brand presence using a multi faceted advertising campaign to promote a new image and positioning that embraces the rich history of South Africa in the 1950s and the colourful heart…
RamsayMedia’s Custom Publishing division has claimed top honours at the 2012 SA Publication Forum Awards. Its motoring and lifestyle contract title, Toyota Zone , received the ultimate accolade – Best…
The latest instalment of the Hansa ‘Vuyo’ series of ads is currently being screened and contains a few interesting faces. The ads have been a winner since their inception all revolving around the free thinking…
Jarred Cinman has been appointed as the Managing Director of NATIVE. This new appointment forms part of the continuing growth of NATIVE into a highly efficient and well-run organisation. Cinman will be working…
TomTom is using the mobile media platform to entrench its new product, TomTom HD, into the market.
Operating as a 24/7 news organisation has benefitted all three editions of the modern Zulu newspaper, Isolezwe.
M&C Saatchi Abel,has announced that Jason Harrison will be joining its management team as Managing Partner to head up the and assume operational responsibility for the Cape Town agency.
In line with the global publishing trend pursued by international fashion titles, Edgars Club magazine re-launches this month in a nifty new handbag-sized format. Along with the new compact size, an extra…
Following a month of ‘Shosholoza Bokke’ on-the-ground activations countrywide and a national advertising campaign, Vodacom launched a heart-tugging television commercial showcasing South Africa’s support for…
At Isolezwe, it is a case of the team keeping their feet on the ground while the isiZulu title reaches for the stars as circulation figures continue to push the outer limits. Latest ABC figures – for January…
By Mbali Msimango Practice Head Group HMC Seswa
The biggest challenge for chief marketing officers today is striking the balance between actively socialising their brands and planning (and budgeting) for this effort over a longer time period.
The biggest challenge for chief marketing officers today is striking the balance between actively socialising their brands and planning (and budgeting) for this effort over a longer time period.
The International Marketing Council of South Africa (IMC) can only reach its goals if all stakeholders such as business, government, civil society respond to a call to collaborate in realising the positioning…
BrandFinance 2012 survey has ranked FNB as the strongest banking brand in South Africa with a AAA- rating. The AAA- rating was awarded to two South African brands, namely FNB and a National Telecoms operator.
Kagiso Broadcasting is looking to commission creative people to provide exciting and engaging programming for listeners to Jacaranda 94.2 and East Coast Radio.