News
Alistair Duff joins Draftfcb Cape Town
Draftfcb Cape Town has appointed lateral-thinking, paradigm-shifting, communication-catalyst Alistair Duff as its strategic planning director
The AdVantage archive page 14
Industry reporting published on this domain when AdVantage ran as a monthly trade title: appointments, campaigns, awards, research and agency news. Nothing here has been updated - it is kept online because the record is worth keeping.
Advertising
Emirates billboard reaches new heights with MediaVest
Imagine a billboard that grows without production costs? Imagine that it generates R700 000 of PR exposure on various platforms, 25-million blog visits, 106 811 Tweets and 469 373 Facebook likes. In reality,…
Advertising
Advertising doyen Hennie Klerck receives AAA School Legacy Award
South African advertising industry veteran Hennie Klerck has been presented with the AAA School of at its recent graduation ceremony. Hennie’s influence has significantly contributed to shaping the foundation…
Advertising
TVC For the new Toyota Innova Puts Dad In Mom’s Taxi
A well-meaning dad, brood of boisterous boys, surly teenager and
Media
Planet Image Productions launches Planet RadioTV
Planet Image Productions has launched Planet RadioTV (PRTV), Africa’s first RadioTV offering, based in Johannesburg. PRTV is an online radio and television service that is broadcasted live on television, radio…
News
TopTV to broadcast two new channels
TopTV has signed up two new third-party channels that will both start broadcasting on its pay-TV platform before the end of this month.
News
Melanie Minnaar joins Halo as MD
Brand-led communications agency, Halo, has appointed seasoned integrated marketing communication (IMC) specialist Melanie Minnaar as Managing Director.
Advertising
MASA urges renewed industry memberships
The continued success of AMASA (The Advertising Media Association of South Africa) hinges on the existence of a strong and motivated membership. AMASA is calling on all members to renew their annual membership…
News
Danielle Weakley appointed launch editor of Grazia South Africa
The buzz surrounding the launch of international news and fashion weekly, Grazia in South Africa is escalating, and never more so than today, Thursday, February 16, when Media24 Magazines confirmed that…
News
Eurobust opens for entries
, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier…
News
Don’t forget the Loeries
The 33 rd Annual Loerie Awards has launched its campaign for 2011. There are some big changes to the awards this year, with a complete overhaul of the way that the categories are organised Call for entries for…
Media
Local newspapers cornerstone of news in Northern Cape
Local newspapers are the cornerstone of communication and news in the Northern Cape, and potential advertisers should hone in on the region’s Afrikaans and Tswana speaking readers. This is according to…
Media
Stephen Grootes takes over Midday Report
Talk Radio 702 and 567 CapeTalk have announced that Eyewitness News (EWN) senior political reporter, Stephen Grootes, will be taking over the Midday Report as of September.
News
Interpublic Unit launches ORION Printing
ORION Holdings, a unit of Interpublic Group (NYSE: IPG), and Pitney Bowes Inc. (NYSE: PBI) announced today that they have launched a strategic partnership enabling ORION Holdings to create a new unit, ORION…
News
Fleishman-Hillard appointed PR agency for Discovery Networks
Fleishman-Hillard, one of the country’s leading public relations agencies, has recently been appointed as the PR partner to Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) in South…
Media
IAS partners with Fairbrother Lenz Eley
Recognising the ever-increasing need to be able to provide performance based evaluations of advertisers’ media expenditure, the Independent Agency Search & Selection company (IAS) has partnered with UK- based…
Advertising
Knock-out beer TVC screens this weekend
Amstel Lager will be launching a new brand campaign with a 60-second television and cinema commercial on Sunday, July 22, on all major TV stations across the country. The advert tells the story of boxer,…
Advertising
Chateau Libertas has a new look
Chateau Libertas, one of South Africa’s well established red wine blends, has been given a new look as it gears up for its 80th birthday next year. The bright yellow rectangular label has made way for a…
News
Secure your key to Playoutloud Vault
A virtual vault app crammed full of life’s most desirable luxuries will be opening for the first time on the 1 st of November, giving fortunate PLAYOUTLOUD club members a rare opportunity to acquire exclusive…
Advertising
e.tv increases outdoor awareness campaign
e.tv has embarked on a campaign to maintain buoyancy among the commuter market on their product offering. The television channel recognised that outdoor advertising in the commuter environment presented an…
Marketing
Amstel launches new packaging designs
Building on the brand mission of providing consumers with a premium experience, Amstel commissioned the internationally renowned design agency Vbat to design a complete new packaging identity that reflected…
News
New Media wins gold in New York
DStv’s Dish Premium Digital Magazine has garnered a GOLD Award for Best Web Publication, Digital, at the prestigious Custom Content Council Pearl Awards, held in New York City this month. The Council is the…
News
Primedia Sport Announces stronger Executive Partnership
Suren has been in the financial sector for the past 13 years and brings with him an arsenal of experience, having worked with and at a number of blue chip companies including Microsoft, Motorola, Ernst and…
Media
Saturday Zulu newspaper launches
A quantitative survey among Zulu newspaper readers in KwaZulu-Natal has shown that there is a great thirst for a Saturday Zulu newspaper, particularly Isolezwe.