The AdReview Awards give recognition to the ad agencies that have performed best during the previous full calendar year – from January to December 2011. Every possible measure of agency performance is used to decide which agency performed best across the full spectrum of possible activities. This is not a purely creative award, though creativity is one of the more important criteria for making the choice.
Winners are chosen in a number of categories, and the overall Agency of the Year is chosen from the category winners. We cast the net wide, and even agencies that don’t submit a formal entry can win.