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Nando’s no longer flighting ‘The last Dictator’

By Gillian Abrahams · AdVantage archive
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
Nando’s no longer flighting ‘The last Dictator’
Cape Town City Hall. Photo: Martie Swart from Johannesburg, South Africa · CC BY 2.0 · Wikimedia Commons

Nando’s South Africa has been closely monitoring the reaction to our “Last Dictator Standing” television commercial, currently running in South Africa.

We’ve noted with concern the political reaction emanating out of Zimbabwe, including perceived threats against Nando’s Zimbabwe’s management, staff and customers.

Nando’s South Africa takes these threats very seriously and will regrettably no longer flight the TV commercial as part of our festive season campaign.

We feel strongly that this is the prudent step to take in a volatile climate and believe that no TV commercial is worth risking the safety of Nando’s staff and customers.

Nando’s South Africa remains committed to an advertising philosophy built around social commentary that starts conversations between people.

Filed under: last dictator standing · nados · nando tv ad · nandos zimbabwe

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