News
Grey South Africa & Tennant McKay break the TVC mould
Grey South Africa & Tennant McKay break the TVC mould
The AdVantage archive page 7
Industry reporting published on this domain when AdVantage ran as a monthly trade title: appointments, campaigns, awards, research and agency news. Nothing here has been updated - it is kept online because the record is worth keeping.
Digital
Corporate SA has woken up to social media
Large corporate brands in South Africa have woken up to social media, following in the footsteps of their customers.
Media
SA shows little change in radio listening habits
South Africans have shown little change in their radio listening habits, with SAARF’s latest RAMS release showing no significant listening changes over the previous survey.
Advertising
Loeries Exhibition at Concept Interactive
The 2025 Loeries Exhibition launches in Cape Town at Concept Interactive from 11 – 15 March.
Opinion
THE INTERVIEW: Why writing a brief is important for both clients and agencies
Johanna McDowell is the MD of Independent Agency Search and Selection Company (IAS) answers some question about writing a brief and without it, explains why the advertiser is exposed.
Marketing
Draftfcb releases research on township moms
A fierce desire for independence is the driving force behind today’s Township Mom. Independence defines her, she doesn’t only rely on men. In fact, a man is just a nice-to-have.
Advertising
Agency cracks open the door for ex-employees
The general consensus in the industry is that once you’ve resigned from a company, the relationship ends there, even if you parted on good terms. While that may have been true a decade or so ago, many…
News
Ogilvy South Africa launches Social@Ogilvy
Ogilvy South Africa announced today the launch of Social@Ogilvy, a worldwide practice connecting all of the agency’s social media experts to deliver solutions across all areas of business. Ogilvy Public…
Business
Casual Day welcomes Edcon as main sponsor
The organisers of the fundraising initiative, Casual Day, have announced that Edcon has come on board as the main sponsor this year – for a period of three years.
News
Ziyawa ngoMgqibelo – Isolezwe’s happening on Saturdays
“Yes! We want to read Isolezwe on Saturdays too.” Independent Newspapers KZN, publishers of the daily Isolezwe and Sunday Isolezwe ngeSonto , has heard the market and will launch a Saturday (uMgqibelo) edition…
News
Generous brands will be the future brand leaders
Mike Schalit, Founder of MAL Foundation, the world’s first non-profit ad agency and Chief Creative Officer of BBDO SA Do marketers and their brands have enough purpose? Are retailers and their services…
News
The ABC’s: who won and who lost
The release of the third quarter (July – September) ABC circulation figures today again showed that while especially daily newspapers are suffering declines, magazines – except for a few dramatic drops – are…
Advertising
Clover connects with consumers
Clover is well underway with a fresh branding initiative that intrenches the “Way Better” theme and message across its product line and throughout all of its operations.
News
Lifestyle, Bonang Matheba, Miss SA celebrate with essay winners
Lifestyle, the female hygiene brand behind South Africa’s number 1 pantyliner, introduced the Carry Yourself with Confidence campaign last year, to educate and empower young women between the ages of 11 and 16…
Advertising
ComutaNet and Campus Media celebrated Women’s day
ComutaNet and Campus Media took advantage of Women’s Day to celebrate the achievements of women from all walks of life. “Women’s day gives us the opportunity to celebrate the strong, talented and intelligent…
Advertising
Rank TV and SABC partner for improved commuter entertainment
Since the Rank TV network was launched in 2002 commuters have remained informed and entertained by the extensive SABC content provided to the network. Almost 10-years later and the two parties continue to…
News
Don’t forget to enter the 2011 Bookmarks Awards
The Bookmarks, South Africa’s digital awards and an initiative of the Digital Media and Marketing Association (DMMA), is now open for entries. The awards encourage all South African agencies, publishers, teams…
Advertising
Grey-SA breathes new life into Mazda brand
Almost 10 years since Mazda’s iconic Zoom-Zoom campaign was first launched, Mazda in South Africa, in a partnership with Grey-SA, has reinvigorated the concept with an emotive new campaign that harnesses the…
Digital
MTN pledges to plant 150 000 trees to thank customers
The MTN Group has passed 150 million mobile subscribers, showing strong subscriber growth despite increased competition.
Advertising
SAB tackles drinking and driving
South African Breweries (SAB) launched a new series of powerful adverts aimed at tackling the issue of drinking and driving. The series of three adverts were filmed at real roadblocks, and show the hard…
News
Associated Magazines changes its name
Associated Magazines, publisher of leading media brands, Cosmopolitan, Good Housekeeping/Goeie Huishouding, Marie Claire, O, The Oprah Magazine, and House and Leisure is changing its name to Associated Media…
News
Jacaranda 94.2 heats up with new lineup
Independent radio station, Jacaranda 94.2, has grown in leaps and bounds in the past year – 24% growth in Gauteng audiences, 27.9% Afrikaans market share in Gauteng and a 50% growth in English audiences, as…