Primall Media to launch health supplement

Aspen has selected Unlimited subsidiary Primall Media to promote its new product Calci-Dense™.  Calci-Dense™ is a calcium supplement which helps build and maintain strong healthy bones throughout all the phases of a person’s life.  Just like a butterfly represents a metamorphosis and transformation, humans transform throughout their lives and so do their bones, making the right calcium supplement choice so important.


“Running from 1st May to 31st July, the campaign is being advertised on our digital advertising screens and parkade lightboxes which will drive awareness of the new product and push feet into retailers to purchase it,” says Primall Media’s Lee Curtis.


“Our digital inventory allows creative flexibility and consumer engagement, whilst our parkade lightboxes ensure brand exposure and impact when consumers enter the malls,” he adds.


The campaign will run in the Brooklyn, Canal Walk, Cavendish Square, Cresta, Eastgate, Fourways, The Glen, Gateway, Hydepark, Loch Logan, Nelson Mandela Square, The Pavilion, Riverside, Rosebank, Sandton City, V & A Waterfront, Vincent Park and The Zone shopping centres.

“The national campaign targets consumers at the point when they are open to absorbing the advertising message, thereby driving sales,” Curtis concludes.


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