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Fleishman-Hillard appointed PR agency for Discovery Networks
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
agencies, has recently been appointed as the PR partner to Discovery
Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) in
South Africa.
In a seven way pitch, Fleishman-Hillard ticked all the boxes in terms
of what the Discovery Networks CEEMEA team was looking for.
“We embarked on a gruelling process to identify the perfect PR partner
for Discovery Networks. An Agency that could not only represent us
effectively in South Africa, but also raise the profile of Discovery
Networks as the number one factual entertainment broadcaster in the
region,” says Lee Hobbs Channel Director, Emerging Business, Discovery
Networks CEEMEA.
Hobbs says they were impressed by Fleishman-Hillard’s creativity and
strategic intent as well as the passion and insight the agency’s team
had for the Discovery Networks brand and its various channels. “Their
approach to an integrated solution to media and communications was
refreshing and it became obvious that Fleishman-Hillard are experts,”
says Hobbs.
Kevin Welman, MD of Fleishman-Hillard says, “At Fleishman-Hillard we
pride ourselves on the brands that we are trusted to represent.
Winning the Discovery Networks pitch was the culmination of true
seamless integration between displaying solid account management, our
approach to traditional media mixed with the new media environment.”
“We are proud to add Discovery Networks to our growing client list,”
adds Welman.
Fleishman-Hillard will be responsible for managing and executing
various communications campaigns for Discovery Networks’ corporate and
consumer portfolios in South Africa with project work extended into
other African countries. Upcoming campaigns will include a special
‘Thrill of Discovery’ campaign tied to a major programming stunt on
Discovery Channel in September as well as activity around the first
birthday of TLC, Discovery’s flagship female brand, in October.
Discovery Networks has been broadcasting in South Africa since 1996
and started off with two channels. In 15 years the media company has
become the biggest broadcaster of factual entertainment in South
Africa and viewers now have access to seven of the Discovery Networks
channels: Discovery Channel, Animal Planet, TLC, Discovery Science,
Investigation Discovery, Discovery HD Showcase and Discovery World.
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