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Secure your key to Playoutloud Vault

By Gillian Abrahams · AdVantage archive
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
Secure your key to Playoutloud Vault
Cape Town City Hall. Photo: Martie Swart from Johannesburg, South Africa · CC BY 2.0 · Wikimedia Commons

A virtual vault app crammed full of life’s most desirable luxuries will be opening for the first time on the 1st of November, giving fortunate PLAYOUTLOUD club members a rare opportunity to acquire exclusive experiences and luxury products at a fraction of their value.

Through their distinguished brand partners, LIVEOUTLOUD has acquired a treasure trove comprising over 400 exclusive products and experiences to the value of nearly R4 million.

Every 24 hours the vault door will randomly creak open, and PLAYOUTLOUD members will have the chance to secure themselves luxury goods at 10%-25% of their retail value. Guaranteed booty includes a new 3 Series BMW which will go for R45 000, a R35 000 Rovos Rail Trip for only R1600, a Porsche Design Kitchen Knife Set valued at R4000 for R400 or a bottle of Veuve Cliquot for a laughable R25.

The PLAYOUTLOUD application is the latest brainchild from Mike Eilertsen of LIVEOUTLOUD, who adds, “The exciting part about PLAYOUTLOUD is that only 500 people can obtain keys to make purchases for the 12 month period. Anyone is free to download the application or go onto the website, but only the 500 registered Players will be able to activate the BUY button. As the Vault is randomly loaded with between one and up to twenty prizes every 24 hours, each Player will receive a notification on their smart phone and email address. The quickest respondee will have 60 seconds to secure the price and make the purchase, otherwise they will be kicked out the safe and the prize will be made available to the next quickest Player to successfully make the transaction.”

Membership is limited to 500 players, and the R5000 annual subscription fee buys an exclusive key which provides access for one year as well as a goodie bag from LIVEOUTLOUD filled with luxuries worth at least half the subscription fee.

“The PLAYOUTLOUD Vault officially launches on the 1st November 2012 and will be independently run and audited by an external auditing firm,” comments Mike Eilersten. “As anticipated, demand has been awesome, and anyone keen to reserve their membership should contact [email protected] today.”

Filed under: 3 series bmw · kitchen knife set · liveoutload · luxury goods · plyoutload · porsche design · rovos rail trip for only r1600 · treasure trove

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