Nuvolite launches new campaign

Everyone has a list of things they’ve always wanted to do, whether it’s bungee jumping, getting up close and personal with the Big 5 on a safari holiday or, going on a road trip in a vintage car. These ideas tend to be forgotten in the daily grind, but now, thanks to Nuvolite, they could turn from daydreams to reality…

Nuvolite Medium Fat Spread has just launched their “Now that’s Living” campaign. Featuring a website and a presence on Facebook, “Now that’s Living” speaks to people who want to live positive, active and healthy lives, but haven’t forgotten their lists to live by.

“By simply registering at www.nowthatsliving.co.za http://www.nowthatsliving.co.za/> you stand a chance of having one of your dreams turned into reality,” says Hilton Cairns, Willowton Group National Marketing Manager.

“The website features healthy eating tips, a range of delicious and nutritious recipes and everything you might want to know about Nuvolite. You can also see other people’s profiles, find out who shares similar interests and dreams, and comment on and rate their lists.”

The Nuvolite Facebook page makes it even easier for people to win awesome prizes, get daily tips on health, nutrition and adventure, as well as check out updates and videos of all the latest winners.

“Our message from the word go has been to adopt a health conscious, active lifestyle. The lists that have already been uploaded onto www.nowthatsliving.co.za http://www.nowthatsliving.co.za/> show that people are ready to spice up their lives with life-changing experiences.” continued Cairns.

“Starting your list is just the first step to a positive change in your life. We hope www.nowthatsliving.co.za http://www.nowthatsliving.co.za/> will encourage others to get out there, enjoy their lives and do the things they have always wanted to do, today.”

HelloComputer was the digital agency briefed to develop the website and a Facebook page that would bring the passion and positivity of the Nuvolite brand to life.

“Nuvolite is redefining how the ‘margarine and spreads category’ markets itself and engages its audience. Attaining your personal goals via a healthy lifestyle is the message that is conveyed and facilitated by Nuvolite’s ‘Now That’s Living’ website” said David Moffatt, Managing Director of HelloComputer.


“We wanted to engage with people on a whole new level for this category and HelloComputer has delivered a digital experience that we’re very proud of. We look forward to the feedback.” said Cairns.

Nuvolite is available in three tasty, nutritious choices; 500g & 1kg tubs – a medium fat spread, canola medium fat spread and olive medium fat spread, all endorsed by the Heart and Stroke Foundation as part of their balanced eating plan, with the medium fat spread variant being high in Omega 3.

Anyone can live life the Nuvolite way and make their wildest dreams come true. Just log on at www.nowthatsliving.co.za http://www.nowthatsliving.co.za/> or visit www.facebook.com/Nuvolite http://www.facebook.com/Nuvolite> , let your imagination run riot and whip up a list of 20 things you’d love to do. If one of your dreams is picked as a winner, you’ll join the growing group of Nuvolite fans winning the prize of their dreams by living the Nuvolite way.