Skip to content
Monday, 7 September 2026Independent trade title · JohannesburgPublish with us
Media Marketing Advertising
Trade reporting for the South African communications industryAdvertise
Marketing · Archive

Glitz and glam for 2025 Prism awards

By Gillian Abrahams · AdVantage archive
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
Glitz and glam for 2025 Prism awards
Woolworths Johannesburg. Photo: Jeff Attaway · CC BY 2.0 · Wikimedia Commons

PRISM Awards with a Difference

Sens-ational! This is what best describes the line-up for this year’s PRISM Awards.

Taking place on Sunday 7 April at the Hilton Hotel in Sandton, the event will indulge all your senses – from the tantalising menu for taste, relaxing spa treatments for touch, smoking cocktails for smell, the stunning décor for sight and heart-pounding African dance and music for hearing.

“The PRISM Awards honour excellence and are a benchmark for best practice,” says Bridget van Holdt, Convenor of the PRISM Awards. “This year we are bringing spirited entertainment and lively MCs for an evening of celebration and sophistication. This year’s PRISM Awards are not to be missed!”

The Glitz and Glam for this Year at PRISMS

Radio personality Bailey Schneider, “the girl with the golden voice and infectious laugh” and Simba Mhere, the youngest and newest member of the Top Billing TV show family, will co-host the event.

“Bailey is very passionate about the public relations industry and she has the gift of the gab,” says von Holdt. “We are looking forward to her bubbly personality glitzing up the PRISM Awards.”

Co-MC Simba is really looking forward to working with Bailey and wants guests to enjoy themselves. “I just want to go with things,” he says. “I’m not bringing a script, I am bringing my personality! I think what the PRISM Awards offer is impressive. It’s a wonderful platform for up and coming people such as myself and incredibly beneficial for those in public relations and communication.”

Daveyton-based entertainment organisation Thelane Theatre Productions will be providing the entertainment for the event. “The PRISM Awards for us is a big deal. We are eager to meet leaders in the public relations and communication industry,” says Owner Neo Maje. “Guests can look forward to a skilful performance of African contemporary dance, with our unique twist of traditional African wear.”

Creative Faces, a company specialising in henna art and airbrushing tattoos is adding a new sense of flair to the PRISM Awards with their ‘adventure of colour’. “Guests will have the opportunity to choose from a range of tattoos,” explains Surina Botha, Owner and Main Artist for Creative Faces. “The PRISM Awards offers ‘off the charts’ exposure and we want to be there to show creativity at its best!”

“Smoking Cocktails! Need I say more?” exclaims Robert Laverge, Operations and Sales Manager at Flair Bar, a specialised drinks company that will be on-hand to spoil guests with their delicious mix of cocktails. “Our smoking cocktails are a bit of a trade secret, but what I can tell you that they are like the cosmopolitan drink – but with smoke! We are truly looking forward to meeting fun, wacky people, such as ourselves, in the communication industry.”

Sponsors for this year’s PRISM Awards are:

  • AdVantage magazine
  • AEL Mining
  • Bizcommunity.com
  • Blue Apple
  • Camelot Spa
  • Capricorn FM
  • Carousel Casino & Entertainment World
  • CIMA
  • Creative Faces
  • Deon Mama Events
  • Facebox
  • Flair Bar
  • Hilton Hotel
  • Innovative glass
  • Mobilitrix
  • MSC
  • Pear Factor
  • SAPPI
  • Shell
  • The Riverbed Agency
  • Thelane Theatre Productions
  • Toshiba
  • Virtual Productions
  • Zoom Photography

To book for the event, contact Susan Richardson from PRISA on tel 011 326-1262 or e-mail [email protected].

For more information on the PRISM Awards visit www.theprismawards.co.za

Follow us on Twitter: @theprismawards  #prisms2025

Filed under: bailey schneider · bridget van holdt · hilton hotel sandton · prisms 2025 · public relations awards · simba mhere

More from the Marketing archive

Brands, campaigns, segmentation, loyalty and the discipline of getting bought.Section index ›
Le Creuset meteoric riseMarketing

Le Creuset meteoric rise

Foodie, PR Practitioner and Le Creuset devotee Brian Berkman discovers what’s behind the brand’s meteoric rise.

AdVantage archive
Five things you should know about Gen YMarketing

Five things you should know about Gen Y

Gen Y gets a bad reputation that they are too hedonistic and all about living in the moment, that they don’t know what they will be doing tomorrow, let alone how they will budget their finances and plan for…

AdVantage archive