Skip to content
Monday, 7 September 2026Independent trade title · JohannesburgPublish with us
Media Marketing Advertising
Trade reporting for the South African communications industryAdvertise
News · Archive

Rhino DNA-programme receives R100 000 boost

By Gillian Abrahams · AdVantage archive
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
Rhino DNA-programme receives R100 000 boost
Cape Town City Hall. Photo: Martie Swart from Johannesburg, South Africa · CC BY 2.0 · Wikimedia Commons

 The Veterinary Genetics Laboratory (VGL) of the University of Pretoria at Onderstepoort, received a R100 000 boost from the SA Hunters and Game Conservation Association (SAHGCA) to help fund the upkeep of its Rhino DNA Index System (RhODIS™).

The VGL collects and stores DNA from South Africa’s white and black rhino populations.  This database not only plays a key role in providing irrefutable evidence to trace poached products and , but also serves as a valuable source of information for rhino breeding programmes.

SAHGCA’s donation stems from its Rhinos Alive! awareness and fundraising campaign launched in April 2011, when the VGL was identified as its beneficiary. The campaign will continue to raise more money for rhino conservation and anti-poaching measures from its own members and the public.

Dr Cindy Harper, VGL director, expressed her gratitude towards SAHGCA, “SAHGCA’s commitment to and support of the VGL’s rhinoceros DNA project, RhODIS™, through this significant donation will help us expand the database by more than 200 additional DNA profiles of individual live and poached rhinoceros. This ongoing expansion of the database with individually identified animals and horns provides a traceability system to monitor live animals and to investigate and successfully prosecute poaching cases.

SAHGCA’s donation equals the R100 000 from SA Breweries to the VGL to help fund RhODIS™ a year ago. Dr Herman Els, manager of hunting and conservation at SAHGCA, challenges other associations and conservation bodies, animal rights groups, and the corporate sector to assist in funding rhino conservation initiatives.

“Entities claiming to raise funds for rhino conservation are mushrooming. We really appreciate all these efforts to create awareness and to raise money for rhinos, and we hope the money is used where it can make a real difference,” Els said.

He said animal rights groups involved in the symbolic burning of rhino horn to protest against rhino horn trade are actually contributing to the demise of rhinos. “In July 2011, activists in Kenya burnt 5 tons of elephant ivory worth R60 million, just to tell the world that elephant ivory was worthless. Today, there are no elephants left in central parts of Africa because there is no money for conservation.

“How can anyone support the burning of ivory if it leads to extinction of animal populations? To burn rhino horn will have exactly the same result, and we will have no rhinos left in the wild as there will be no money to protect them. This behaviour does not contribute to the sustainable protection of our rhinos,” Els said.

Since the dramatic rise in rhino poaching in 2010, SAHGCA and well-known conservationists such as Dr Ian Player and David Cook, a former Natal Parks Board senior officer, have called for the legal trade in rhino horn as the only viable solution to keep the country’s rhinos alive.

It is estimated that SANParks have stockpiles of rhino horn worth R3,7 billion, which could meet the demand for rhino horn from Eastern countries for many years to come. This excludes the approximately 400 rhinos that die of natural causes each year. “The horns from these animals alone can supply the bulk of the annual international demand. Rhino poaching proves there is a market for rhino horn. We do not have to research it. Currently, only poachers and crime syndicates benefit from rhino horn, while conservation and rhinos suffer,” said Els.

SAHGCA says it is the responsibility of the Department of Environmental Affairs to convince the Convention on International Trade in Endangered Species (CITES) to lift the ban on the international rhino horn trade in South Africa. This will allow SANParks to legally sell its stockpiles of rhino horn, and generate sufficient income to maintain the parks, without having to resort to other avenues of income such as building hotels.

Filed under: convict rhino poachers · rhino breeding programmes · rhino dna index system · sa hunters and game conservation association sahgca · university of pretoria at onderstepoort · veterinary genetics laboratory

More from the News archive

Appointments, account moves, results and the week's industry business.Section index ›
Good luck Loeries finalistsNews

Good luck Loeries finalists

AdVantage Magazine would like to wish all the 2012 Loerie finalists the best of luck. The judging is complete and took place between 17-20 September. AM1A: AFRICA & MIDDLE EAST – COMMUNICATION DESIGN No…

AdVantage archive
Congratulations to all the 2012 Loerie winnersNews

Congratulations to all the 2012 Loerie winners

REST OF AFRICA & THE MIDDLE EAST: AFRICA & MIDDLE EAST – DIRECT & PR COMMUNICATION ENTRANT TITLE BRAND PRODUCT MEDAL YEAR Advantage Y&R Namibia Music Awards MTC Namibia Music Awards Bronze 2012 REST OF AFRICA…

AdVantage archive