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Kids across Africa can win fantastic prizes in Cartoon Network competition

By Gillian Abrahams · AdVantage archive
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
Kids across Africa can win fantastic prizes in Cartoon Network competition
Cape Town City Hall. Photo: Martie Swart from Johannesburg, South Africa · CC BY 2.0 · Wikimedia Commons

Africa’s popular kids’ programme, is brought to life in a thrilling new game-show called Ben 10: Ultimate Challenge. Commissioned by Turner Broadcasting, the series will be made by leading UK production company Twenty Twenty.

Ben 10: Ultimate Challenge will be broadcasted on popular kids’ channel Cartoon Network, and is the first show in the smash-hit Ben 10 franchise to be outsourced to an independent producer.

The game-show format will see kids tasked with Ben 10 general knowledge rounds, as well as physical and mental agility tests and an ambitious assault course. The Ben 10 themed set will be located in an 8000 square feet London based studio. The series premieres November 11th at 17:55 with repeats every Saturday (11:35 am) and Wednesday (06:00 am)

Ben 10: Ultimate Challenge marks the continued rise of the number one rating action-adventure animation series, which has an accompanying best-selling merchandising line which has sold over 500 million products across EMEA.

The series will be Exec Produced by Daniel Marlowe, who worked on Big Brother for five years and Series Produced by Mandy Morris, whose credits include Dating in the Dark, My Camp Rock and Safari Eight.

Ben 10: Ultimate Challenge launches on November 11th and bolsters Twenty Twenty’s kids TV programming credentials, following on from the likes of The Big Performance, The Sorcerer’s Apprentice and Evacuation. Ben 10: Ultimate Challenge will be the producer’s first studio-based, kid show.

Michael Carrington, Chief Content Officer, Turner Broadcasting said: “Ben 10: Ultimate Challenge represents an exciting next step in the Ben 10 series franchise, and it’s great to be working with Twenty Twenty to bring this ambitious project to fruition.  We’re thrilled that Ben 10 has reached a point where it merits its own spin-off show based on the popular and much-loved series.  The show will be a fantastic way for Ben 10 fans across EMEA to pit their knowledge about their favourite hero against each other.”

Tim Carter, CEO at Twenty Twenty comments: “Ben 10 Ultimate Challenge provides us with an exciting new challenge to produce our first studio format. We’ve gradually built our children’s business over the past six years and this new show feels like a quantum leap forward in ambition and scale. It’s a big prize for our children’s team. Ben 10 is such a massive, creative and well-loved show for Cartoon Network, and we hope that this new format will be successful in attracting vast audiences across the territories.”

K. For more details and to participate logon to www.cartoonnetworkafrica.com

Filed under: ben 10 · ben 10 ultimate challenge · cartoon network · chief content officer · daniel marlowe · dating in the park · mandy morris · michael carrington

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