Marketing
Chinese New Year offers fast track growth for brands and retailers
A pioneering study of Chinese domestic life has revealed unique insights into the next wave of growth in the Middle Kingdom.
Marketing page 2
Brands, campaigns, segmentation, loyalty and the discipline of getting bought.
Marketing
WHAT’S KEEPING CMO’s AWAKE AT NIGHT
The biggest challenge for chief marketing officers today is striking the balance between actively socialising their brands and planning (and budgeting) for this effort over a longer time period.
Marketing
WHAT’S KEEPING CMO’s AWAKE AT NIGHT
The biggest challenge for chief marketing officers today is striking the balance between actively socialising their brands and planning (and budgeting) for this effort over a longer time period.
Marketing
M&C Saatchi Abel wins gold
Using some of the leading creative minds in the industry in an innovative integrated agency model, M&C Saatchi Abel won the first gold Loerie award for a PR Communications Campaign at the 2011 Loerie Awards…
Marketing
The hunt for glambassadors is on
Brutal Fruit are once again progressively engaging with their consumers through their innovative and interactive campaigns, and this time are in search of Brutal Fruit consumers that encapsulate the Brutal…
Marketing
Campus Media close the bridge between brand and student
Students are an unpredictable bunch. More accurately, this label is not just limited to students but to the youth market in general. That age when brand choices and decisions are made sometimes for the first…
Marketing
New vodka ad is one-of-a-kind
SKYY® Vodka has launched its first-ever television advertising campaign in South Africa. The advert offers a taste of the glamorous lifestyle associated with the iconic spirit in the world-famous cobalt blue…
Marketing
Title fight event in Cape Town
pMailer, a South African bulk Email and SMS marketing platform has announced it will be the Ring sponsor of Digital Edge Live’s upcoming Title Fight event in Cape Town on 14 October, 2011, at the Dragon Power…
Marketing
Amstel launches new packaging designs
Building on the brand mission of providing consumers with a premium experience, Amstel commissioned the internationally renowned design agency Vbat to design a complete new packaging identity that reflected…
Marketing
Suzuki combines new vehicle launch with CSR initiative
Suzuki Auto South Africa is taking a stand against the traditional lavish vehicle launch, promoting its new Grand Vitara with a road trip that will place shoes on underprivileged South African feet through the…
Marketing
KFC launches new global positioning statement – ‘So Good’
For over a decade KFC has been South Africa’s favourite quick service restaurant brand according to Ipsos Markinor Sunday Times Top Brands Survey.
Marketing
AMASA launches Media Planning textbook
MASA has proudly launched its brand new Media Planning textbook in partnership with leading intellect in the industry. The textbook, already in high demand, is poised to be a highly successful industry guide.
Marketing
AMASA invests in industry education
AMASA’s successful two year old Learnership Programme (ALP) continues growing from strength to strength, with the non-profit organisation securing partner agencies Starcom MediaVest Group (SMG) and Ads24 as…
Marketing
Masters & Savant pushes illustrators to unchartered territory
Masters & Savant Worldwide recently completed a series of illustrations for the staff of to show the progress the bank had made in achieving their transformation targets.
Marketing
Sprite Unleashed Nationwide Hip-Hop Talent Search
Sprite Uncontainable is a dynamic Sprite hip-hop talent search programme which launched on 18 April 2012. Well-known New York based rapper and legendary hip-hop producer Talib Kweli, together with a panel of…
Marketing
Joburg Tourism launches online booking portal
In line with the expansion of the internet accessibility, Joburg Tourism has now launched the first phase of its online booking portal, a convenient, cost-effective “one-stop shop”, giving travellers the means…
Marketing
Ogilvy Public Relations appoints social media account director
Ogilvy Public Relations (OPR) has appointed prolific blogger, tweeter, writer and general social media fundi, Amanda Sevasti Whitehouse to head up its digital team as Social Media Account Director.
Marketing
61% of formal Gauteng households have cars
According to ROOTS 2010, the Newspaper Advertising Bureau (NAB) and Caxton/CTP’s urban retail and readership survey, 61% of formal households in Gauteng have one or more cars in the household. Centurion in…
Marketing
Limited seats left for IMC Conference
The eight keynote speakers will take to the stage to present their integrated topics and delegates can look forward to gaining new marketing tools and ideas to make their next campaign an award-winning one.…
Marketing
Flash your Tash
To celebrate the month of November, el Jimador tequila is returning to their roots, by encouraging South African men to cultivate a little facial hair on their upper lip and Flash their Tash . Through a series…
Marketing
New appointment for Old Mutual
Old Mutual Emerging Markets (OMEM) announced the appointment of Mohale Ralebitso to the position of he position of Marketing, Communications and Corporate Affairs (MCCA) Director.
Marketing
Nicorette helps smokers to quit using Z-CARDS
’s Nicorette, a stop smoking aid, is based in Retreat in the Western Cape. It recently contracted PocketMedia Solutions to produce an informative Z-CARD that congratulates consumers on their decision to stop…
Marketing
Adidas unveils its ‘adidas is all in’ brand campaign
has unveiled the newest chapter of its “adidas is all in” brand campaign and invited the world to go all in, too. Featuring brand ambassadors such as FIFA World Player of the Year Lionel Messi, football…
Marketing
MediaVest launches the Nissan Juke
In order to fully demonstrate the high end features and abilities of the new Juke, an Augmented Reality application was incorporated into the campaign to allow readers to view and interact with the vehicle,…