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Suzuki combines new vehicle launch with CSR initiative
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
Suzuki Auto South Africa is taking a stand against the traditional lavish vehicle launch, promoting its new Grand Vitara with a road trip that will place shoes on underprivileged South African feet through the Put Foot foundation.
Penquin – Suzuki Auto South Africa’s marketing and communications partner for many years – will be participating in this grand event thanks to two enthusiastic drivers. Friends, work colleagues and family members will also donate at least R50 while they stand a chance of winning a weekend away at one of the destinations the road trip will cover.
Penquin Group Executive: Creative Darren Leishman, says, “CSR is an often neglected media channel, but making use of it definitely endears a brand to its fans and delivers a brand new target market.”
Business Unit Director Veronica Wainstein adds; “It always feels good when you know that you have made a small difference in someone’s life, particularly a child’s. We are not just ‘piggy backing’ off a CSRI initiative to promote a vehicle but rather committing to a cause by setting a fund raising target to aid the Put Foot Foundation.
The rally is an ideal manner in which to present the new Grand Vitara and ultimately demonstrate the benefits and features of the vehicle in suitable terrain.”
The road trip starts on the 22nd October when Penquin ‘drivers’ Veronica Wainstein and Darren Leishman, together with Suzuki Auto SA drivers Megan MacDonald and Charl Grobler, will tour the South African country side. They’ll be joined by motoring journalists along the way and will put the Grand Vitaras through their paces while visiting unusual destinations with Suzuki’s newest offering.
Follow the journey on Twitter by searching for #ShoeDrive or find us on Facebook http://www.facebook.com/SuzukiAutoSA?ref=hl and join the adventure!
Anyone wishing to support or donate to a fantastic cause and in doing so stand a chance to win a weekend away, can contribute to the Put Foot Foundation:
Registered South African PBO Number: 930039701
Acc: 62348571656
Branch: 250655
Bank: FNB
Account Type: Cheque
Reference: Suzuki
Email POP to: [email protected]
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