Flash your Tash

To celebrate the month of November, el Jimador tequila is returning to their roots, by encouraging South African men to cultivate a little facial hair on their upper lip and Flash their Tash. Through a series of activations in trendy bars and clubs across Cape Town and Joburg, el Jimador will be embracing the recognisable national symbol – an indispensable part of the Mexican macho man.

As Mexico’s no.1 selling tequila, el Jimador launched in South Africa two years ago and has quickly become a popular choice not only because the essence of the premium tequila sits deep within the heart of the blue agave, but because the premium 100% agave tequila is best savoured alone – no salt or lemon required.

Visit the We-are-Awesome website (http://we-are-awesome.com/) to view your party pics from the Flash your Tash parties and remember to upload photos of your tash on Twitter, using the hashtag #eljimador, to stand a chance of winning an el Jimador prize. Competition ends on Monday 5 December 2011. For those looking to host their own fiesta at home, el Jimador is available from R149 at selected liquor outlets countrywide.

Activations will take place at the following venues: