Marketing
Le Creuset meteoric rise
Foodie, PR Practitioner and Le Creuset devotee Brian Berkman discovers what’s behind the brand’s meteoric rise.
Branding - archive
Everything filed under "Branding" in the AdVantage archive. Current reporting lives in Marketing.
Marketing
Success story – reinventing the Chivas Regal brand
If one thing is for certain, change is hard. Much like the way that humans resist change until they absolutely have to, brands do too. Brands face a difficult reality, especially as their personality and the…
Marketing
HKLM plays a remarkable numbers game
Strategic brand and communication design consultancy, HKLM may be in the creative business, but they’re playing a remarkable numbers game.
Marketing
Why are brands like sharks?
During recessions or depressions, brands become like sharks – if they are not moving forward they’re slowly dying.
Marketing
Amstel launches new packaging designs
Building on the brand mission of providing consumers with a premium experience, Amstel commissioned the internationally renowned design agency Vbat to design a complete new packaging identity that reflected…
Advertising
Draftfcb Cape Town Drives TV Game Show For Engen
Adding a different spin to the many ‘win a car’ promotions currently being offered by brands and retail outlets, Draftfcb Cape Town has developed a television game show to attract shoppers to the QuickShops…
Marketing
KFC launches new global positioning statement – ‘So Good’
For over a decade KFC has been South Africa’s favourite quick service restaurant brand according to Ipsos Markinor Sunday Times Top Brands Survey.
Marketing
Sprite Unleashed Nationwide Hip-Hop Talent Search
Sprite Uncontainable is a dynamic Sprite hip-hop talent search programme which launched on 18 April 2012. Well-known New York based rapper and legendary hip-hop producer Talib Kweli, together with a panel of…
Marketing
Flash your Tash
To celebrate the month of November, el Jimador tequila is returning to their roots, by encouraging South African men to cultivate a little facial hair on their upper lip and Flash their Tash . Through a series…
Marketing
Adidas unveils its ‘adidas is all in’ brand campaign
has unveiled the newest chapter of its “adidas is all in” brand campaign and invited the world to go all in, too. Featuring brand ambassadors such as FIFA World Player of the Year Lionel Messi, football…
Marketing
MediaVest launches the Nissan Juke
In order to fully demonstrate the high end features and abilities of the new Juke, an Augmented Reality application was incorporated into the campaign to allow readers to view and interact with the vehicle,…
Marketing
Clarion Moving Media offers specialized PVC tarpaulin branding
Clarion Moving Media has launched a truck tarpaulin product and is guaranteeing a longer lifespan for its printed tarpaulins.
Marketing
AS Roma to partner with Nike Football
AS Roma and Nike have announced a new partnership for Nike to become the club’s official apparel and equipment sponsor. The 10-year agreement will begin at the start of the 2014-15 season. Nike will produce…
Marketing
CIMA wins ‘International Brand Strategy of the Year’ Award
CIMA has been awarded the ‘International Brand Strategy of the Year Award’ for their ‘Where Business + Finance Meet’ campaign 2010/11at the prestigious UK DRUM media awards.
Marketing
Nando’s rolls out new-look restaurants across Africa
Nando’s is again rolling out new-look restaurants across Africa. In keeping with the spirit of the Portuguese explorers that has always driven Nando’s food, advertising campaigns and restaurants, the new…
Marketing
Fast food brand relaunches
Steers has reinvented itself with a new positioning and image that focuses on the brand’s core benefit, and that which has made it one of South Africa’s favourite fast food brands since its launch in 1960 –…
Marketing
Steers says sorry
Steers would like to say to all South African burger lovers, that we’re sorry. On Wednesday 13 June we got whacked real good. We got whacked in our stores. We got whacked on Facebook. We even got…