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Lifestyle branding for BlackBerry

Lifestyle branding is currently a big trend in global marketing circles. Realising this, cellular brand BlackBerry together with its media agency SMG, part of the Starcom MediaVest Group, have partnered with Johannesburg City Parks to establish the BlackBerry @ Sandton Central Park initiative. The new public park at the corner of Sandton and Grayston Drives [...]

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Face-lift for free range eggs

The Free Range Chicken Co. is changing the way eggs are packaged with the release of its own line of free range shell eggs, packaged in clear recycled PET plastic containers.   The clear PET containers provide more protection from breakage than standard cardboard containers and allow for better air flow around the eggs, reducing [...]

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Advance your career | University online short courses

AdVantage readers save R500 on university online short courses, presented part-time and entirely online throughout South Africa from November 2012 (all courses include a 5-week holiday break) The modern marketing landscape comes with equal amounts of challenges and opportunities. Get a headstart in boosting your career for 2013 with part-time short courses, presented online throughout [...]

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Teedu a new way to engage brands

  South Africa’s first dedicated online photo uploading competition site,, has gone live. The site is based on a system of challenges known as “missions”. For each challenge completed, users are given a certain amount of points, which enters them into a draw for a prize. The more points users accumulate, the better their [...]

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Draftfcb Cape Town Drives TV Game Show For Engen

  Adding a different spin to the many ‘win a car’ promotions currently being offered by brands and retail outlets, Draftfcb Cape Town has developed a television game show to attract shoppers to the QuickShops located on Engen forecourts countrywide. Screening weekly on eTV for 12 weeks, ‘Drive It to Win It’ will pit two [...]

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Amstel launches new packaging designs

  Building on the brand mission of providing consumers with a premium experience, Amstel commissioned the internationally renowned design agency Vbat to design a complete new packaging identity that reflected our quality and premium positioning. “Packaging is the most tangible point of contact with our consumer and the new look reflects not only the quality [...]

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