Everything filed under "Marketing" in the AdVantage archive. Current reporting lives in Marketing.
Content 2025 , SA’s first comprehensive content marketing conference, has just announced their stellar line up of speakers. And as promised, they will be sharing uniquely crafted presentations that address…
The DMASA’s Assegai Integrated Marketing Awards sponsored by the South African Post Office has produced a record year in terms of entry numbers. Just hours before the cut-off time, 265 campaigns had been…
Markex World of Events, South Africa’s marketing, promotions, and special events trade exhibition, is dividing the exhibition in two distinct shows – the Promotional Gifts and Clothing Trade Show powered by…
Globally the research industry has allowed business-driven profit and process motives to dominate the qualitative research arena. Hence, too often, it stands accused of providing research, which is not…
The South Africa marketing industry has stepped up in force to support this year’s Assegai Integrated Marketing Awards. With a powerful line-up of sponsors and an equally ferocious rush to get entries in…
The Home Tester Club, a social community review and ratings site born in South Africa and being exported internationally by the Buchanan Group, has signed up its 25th thousand member in South Africa, showing…
Media24’s Developing Market Division and Nollybooks have entered into an agreement with Shoprite, which will see the popular romance novels appear in a new twin-pack offering at selected retail outlets…
South Africa’s luxury consumers are bucking the global trend when it comes to the values driving their product and brand choices. Consequently, marketers responsible for guiding the fortunes of these brands…
The latest instalment of the Hansa ‘Vuyo’ series of ads is currently being screened and contains a few interesting faces. The ads have been a winner since their inception all revolving around the free thinking…
Brutal Fruit are once again progressively engaging with their consumers through their innovative and interactive campaigns, and this time are in search of Brutal Fruit consumers that encapsulate the Brutal…
Students are an unpredictable bunch. More accurately, this label is not just limited to students but to the youth market in general. That age when brand choices and decisions are made sometimes for the first…
SKYY® Vodka has launched its first-ever television advertising campaign in South Africa. The advert offers a taste of the glamorous lifestyle associated with the iconic spirit in the world-famous cobalt blue…
pMailer, a South African bulk Email and SMS marketing platform has announced it will be the Ring sponsor of Digital Edge Live’s upcoming Title Fight event in Cape Town on 14 October, 2011, at the Dragon Power…
Suzuki Auto South Africa is taking a stand against the traditional lavish vehicle launch, promoting its new Grand Vitara with a road trip that will place shoes on underprivileged South African feet through the…
MASA has proudly launched its brand new Media Planning textbook in partnership with leading intellect in the industry. The textbook, already in high demand, is poised to be a highly successful industry guide.
AMASA’s successful two year old Learnership Programme (ALP) continues growing from strength to strength, with the non-profit organisation securing partner agencies Starcom MediaVest Group (SMG) and Ads24 as…
Masters & Savant Worldwide recently completed a series of illustrations for the staff of to show the progress the bank had made in achieving their transformation targets.
In line with the expansion of the internet accessibility, Joburg Tourism has now launched the first phase of its online booking portal, a convenient, cost-effective “one-stop shop”, giving travellers the means…
According to ROOTS 2010, the Newspaper Advertising Bureau (NAB) and Caxton/CTP’s urban retail and readership survey, 61% of formal households in Gauteng have one or more cars in the household. Centurion in…
The eight keynote speakers will take to the stage to present their integrated topics and delegates can look forward to gaining new marketing tools and ideas to make their next campaign an award-winning one.…
Old Mutual Emerging Markets (OMEM) announced the appointment of Mohale Ralebitso to the position of he position of Marketing, Communications and Corporate Affairs (MCCA) Director.