Masters & Savant pushes illustrators to unchartered territory

Masters & Savant Worldwide recently completed a series of illustrations for the staff of to show the progress the bank had made in achieving their transformation targets.

“Due to the volume of information we had to communicate as well as the target market we needed to communicate to, the decision was taken to use illustrations,” says Roger Smythe, Masters & Savant Worldwide’s Managing Director for Johannesburg.

“We decided to dress the pillars around the bank with eye-catching and informative illustrations to communicate the bank’s three transformation pillars, that of meeting their national Transformation targets, celebrating the role of diversity to their business and their CSI initiatives which focus on health and wellness, education and enterprise development. The task was a challenge, but something that allowed us to push our illustrators into new, unchartered territory.”

The challenge to appeal and make a connection with the internal staff was something that Laura Noyce, Marketing Manager, Corporate and Investment Banking, Standard Bank South Africa was well aware of, “Ours is an audience that is always on the move and we had to find an effective device to get them to stop and look and get the gist of what we as an organisation are doing.”

“We’ve done a lot of work with Masters & Savant Worldwide in the past and have always been impressed by both their conceptual ideas and their creative level of design and fantastic production support.”

“By employing this technique, where one glance wasn’t enough to take everything in, really resonated with the staff and the Bank as a whole. This was something that Marilyn Maki, Director, Transformation, Standard Bank bought into from the get-go, to communicate in an innovative way about transformation back to our community.”