Marketing
Two international best practice PR awards in green category for HWB
HWB Communications recently won Silver and Bronze awards at the annual Public Relations Global Network’s (PRGN) Best Practice Awards.
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Brands, campaigns, segmentation, loyalty and the discipline of getting bought.
Marketing
WoA buys 50% of FSMS
Technology investment company World of Avatar has bought a 50% stake in South Africa’s only free two-way SMS service, FSMS. The success of FSMS which launched in June 2010 and already receives two million page…
Marketing
Trends misused by marketers
Buying trends is a waste of money if you don’t know how to use them, says Dennis Wong, Project Director at brand development and marketing insight consultancy, atAdded Value Australia.
Marketing
Clarion Moving Media offers specialized PVC tarpaulin branding
Clarion Moving Media has launched a truck tarpaulin product and is guaranteeing a longer lifespan for its printed tarpaulins.
Marketing
Inzalo Communications wins a Stevie
The Stevie Awards for Women in Business are the world’s premier awards for women executives, entrepreneurs and the organisations they run. South African public relations and event management company Inzalo…
Marketing
The Latex League informs industry on greener printing
Latex Printing is paving the way for a ‘greener’ print industry, with its revolutionary water-based inks; containing no Hazardous Air Particles (HAP’s) or biocides, is non-flammable, non-toxic, odorless and…
Marketing
Livewired announces new MD
Leron Varsha, CEO of Fore Good, has announced the appointment of Lucinda Boddy as Managing Director of Livewired Public Relations, part of the Fore Good Group. Lucinda takes over from Janine Lloyd who recently…
Marketing
AS Roma to partner with Nike Football
AS Roma and Nike have announced a new partnership for Nike to become the club’s official apparel and equipment sponsor. The 10-year agreement will begin at the start of the 2014-15 season. Nike will produce…
Marketing
CIMA wins ‘International Brand Strategy of the Year’ Award
CIMA has been awarded the ‘International Brand Strategy of the Year Award’ for their ‘Where Business + Finance Meet’ campaign 2010/11at the prestigious UK DRUM media awards.
Marketing
Nando’s rolls out new-look restaurants across Africa
Nando’s is again rolling out new-look restaurants across Africa. In keeping with the spirit of the Portuguese explorers that has always driven Nando’s food, advertising campaigns and restaurants, the new…
Marketing
Fast food brand relaunches
Steers has reinvented itself with a new positioning and image that focuses on the brand’s core benefit, and that which has made it one of South Africa’s favourite fast food brands since its launch in 1960 –…
Marketing
Steers says sorry
Steers would like to say to all South African burger lovers, that we’re sorry. On Wednesday 13 June we got whacked real good. We got whacked in our stores. We got whacked on Facebook. We even got…
Marketing
Akacia Pharmaceuticals contracts Splash PR
In another move toward further growth, Splash PR & Media Consultants has signed with Akacia Pharmaceuticals - a manufacturer and distributor of a large range of branded and generic cost-effective products…