
Marketing
Why are brands like sharks?
During recessions or depressions, brands become like sharks – if they are not moving forward they’re slowly dying.
AdVantage archive material tagged "ken preston".

During recessions or depressions, brands become like sharks – if they are not moving forward they’re slowly dying.

Brands & Branding in South Africa , for 18 years the country’s de facto brand ‘bible’, is relaunching in October this year with a number of visual and content enhancements. Addressing the evolution of Brands &…

Coca-Cola, arguably the world’s strongest and best managed heritage brand, is joining Europcar, McDonald’s, Sanlam, Vega, Avis, Vital, Telkom, Business Connexion, Kulula and PPC as a founder sponsor of the…