Coca-Cola, arguably the world’s strongest and best managed heritage brand, is joining Europcar, McDonald’s, Sanlam, Vega, Avis, Vital, Telkom, Business Connexion, Kulula and PPC as a founder sponsor of the planned Rosebank Brand Museum. “The Museum’s stated goal of promoting the past, present and future of branding could equally describe Coca-Cola’s 126 year heritage, current [...]
Tag Archives | Ken Preston
Why are brands like sharks?
During recessions or depressions, brands become like sharks – if they are not moving forward they’re slowly dying. The upshot for brand managers is that, in tough times, with reduced budgets, it can feel like they’re responsible for a shiver of ailing brand sharks, not a vibrant brand portfolio. This is the bad news from [...]
SA’s Brand ‘Bible’ relaunches
Brands & Branding in South Africa, for 18 years the country’s de facto brand ‘bible’, is relaunching in October this year with a number of visual and content enhancements. Addressing the evolution of Brands & Branding, Publisher Ken Preston says that after many incremental improvements it is now being revamped for a new era in [...]
Latest Issue - April 2012
In This Issue:
- Profile: Isolezwe
- Online Mobile Gaming
- Experiential Marketing
- Women's Media
- Men's Media
- Cinema
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