Tag Archives | Ken Preston

Coca-Cola supports SA Brand Museum project

Coca-Cola, arguably the world’s strongest and best managed heritage brand, is joining Europcar, McDonald’s, Sanlam, Vega, Avis, Vital, Telkom, Business Connexion, Kulula and PPC as a founder sponsor of the planned Rosebank Brand Museum. “The Museum’s stated goal of promoting the past, present and future of branding could equally describe Coca-Cola’s 126 year heritage, current [...]

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Why are brands like sharks?

During recessions or depressions, brands become like sharks – if they are not moving forward they’re slowly dying. The upshot for brand managers is that, in tough times, with reduced budgets, it can feel like they’re responsible for a shiver of ailing brand sharks, not a vibrant brand portfolio. This is the bad news from [...]

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SA’s Brand ‘Bible’ relaunches

Brands & Branding in South Africa, for 18 years the country’s de facto brand ‘bible’, is relaunching in October this year with a number of visual and content enhancements. Addressing the evolution of Brands & Branding, Publisher Ken Preston says that after many incremental improvements it is now being revamped for a new era in [...]

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