Sponsorship and Marketing-Communications agency launches in Gauteng

Gauteng-based Marketing Communications and Sponsorship agency Oxigen Communications, officially launched in Johannesburg on Tuesday 10th January 2012.

The company which is headed up by experienced industry specialist LJ Swart, offers clients turnkey communications solutions as well as sponsorship generation and management services.

“It is imperative for companies to ensure that their communication strategies are aligned, tangible and relevant. At Oxigen we partner with our clients, ensure we understand their business and then provide them with strategic, practical solutions that are aligned to their overall business strategies,” commented Managing Director LJ Swart.

Swart, who gained his experience through senior positions at various Communications and Sponsorship agencies, believes that there are short-comings in a majority of communication strategies currently implemented by South-African and African companies, and that sponsorship investments are hardly ever correctly aligned to companies’ overall strategies.

“There are two main aspects when it comes to sponsorships, first of all the pairing/investment is of the utmost importance and then to manage the sponsorship and ensure that the implementation thereof remains on strategy, plays a major role. Oxigen guides and manages this on behalf of clients with precision,” continued Swart.

Corporates, SMMEs and NGOs that are looking for sponsorship, or sponsorship related services, as well as marketing communications solutions are  encouraged to contact Oxigen Communications to discuss various opportunities.