Tag Archives | Johanna McDowell

PRA President 2012 takes up office

Johanna McDowell took up the role of President of the International Public Relations Association on 1 January 2012. She was elected to the position during 2010 and has served as President Elect during 2011 as well as being a long term member of IPRA since the early `90s. McDowell comments, ” IPRA has been my [...]

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Why should advertisers audit their media?

 “The advertising  media spend of any advertiser is typically the company’s second or third highest outgoing cost and it is for this reason that most companies wish to assess this spend regularly, to ensure maximum efficiency is being achieved,” says Johanna McDowell, Managing Director IAS.  Why should advertisers audit their media? The overall answer is [...]

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IAS partners with Fairbrother Lenz Eley

Recognising the ever-increasing need to be able to provide performance based evaluations of advertisers’ media expenditure, the Independent Agency Search & Selection company (IAS) has partnered with UK- based international independent media auditing firm, Fairbrother Lenz Eley (FLE) in order to be able to conduct media audits.  The performance analyses provided through this partnership will [...]

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