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Media Strategy - archive

Everything filed under "Media Strategy" in the AdVantage archive. Current reporting lives in Media.

Avoid spammers under the CPA
Media

Avoid spammers under the CPA

By Dr Pieter Streicher, MD of BulkSMS.com There is no denying that the launch of the Consumer Protection Act’s (CPA), ‘do not contact registry’, which will allow South African customers to permanently opt-out…

AdVantage archive
Africa Media Sales Launch
Media

Africa Media Sales Launch

Mobile television network MASSIV TV, in partnership with media veteran Paul Wilkins, has launched Africa Media Sales (AMS), a new media sales subsidiary within the MASSIV Group. AMS specialises in radio and…

AdVantage archive
Africa Media Sales Launch
Media

Africa Media Sales Launch

Mobile television network MASSIV TV, in partnership with media veteran Paul Wilkins, has launched Africa Media Sales (AMS), a new media sales subsidiary within the MASSIV Group. AMS specialises in radio and…

AdVantage archive
Independent consultancy demystifies media world
Media

Independent consultancy demystifies media world

While media agencies and advertising agencies alike are the experts in selecting suitable media choices for clients, an independent view can help a client understand the dynamics of their media plan and know…

AdVantage archive