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Performance Tables

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From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
Performance Tables
Cape Town City Hall. Photo: Martie Swart from Johannesburg, South Africa · CC BY 2.0 · Wikimedia Commons

Updated: 16th February 2012

Assegai Awards 2011

Direct & Integrated Marketing Awards: Agencies ranked by  AdReview points

  Agency Inkosi

15

 G

8

 S

3

 B

1

 Points
1 Lesoba Difference 3 5 2 41
2 Ogilvy 4 1 2 37
4 Action Ambro’s 2 3 3 28
5 Boomtown 1 2 31
3 Gloo 3 2 3 33
6 M&C Saatchi 1 3 17
7 Prima Integrated Marketing 1 2 10
9 TBWA Durban 1 1 9
9 Dashboard 1 1 9
11 Trigger 1 8
12 5th Dimension 2 6
12 CKNet Internet Services 2 6
12 HomeChoice 1 3 6
12 Mortimer Harvey 2 6
12 Native 2 6
12 WinDirect 2 6
18 Demographica 1 3
18 Draftfcb 1 3
18 Euro RSCG 1 3
18 iKineo 1 3
18 Leo Burnett 1 3
18 Liquorice 1 3
18 LM&P 1 3
25 Humankind Advertising 2 2

Notes:

-The AdReview points scale for  Assegais has been adjusted as the DMA have downgraded their awards by handing out excessive numbers and by introducing another tier, the Leader award. We have allocated no points to it as it is virtually equivalent to a shortlist.

-Single bronze winners (not on table):  Aon, Carat, Jinja

-The Inkosi Award is the overall best-of-show award.

Digital Demons

Bookmark Awards 2011

  Agency

G

14

S

8

B

4

Special

10

Best in Show (20)

Total points
1 Hello Computer

4

9

2

88
2 Quirk

1

1

1

3

1

76
3 Ogilvy Interactive CT

3

2

3

70
4 24.com

4

3

1

54
5 DStv Online

3

2

32
6 Gloo

1

1

2

30
7 Daily Maverick

2

1

26
8 Native

1

2

1

26
8 Mnemonic

3

24
9 Social Code

1

1

22
10 Cerebra Comms

2

1

20
10 Prezence

1

3

20
12 140 BBDO

2

16
12 Society

2

16
14 Synergize Online

1

14
14 Digivox

1

14

Other winners: 2 bronzes: Media24, Avusa;

One bronze:  24.com, AdViral/OMG Digital, Acceleration, Worldwide Creative, Popmedia Innovationsw, Prefix, Troika, Clarity, Touchlab, FoxP2,Bothworlds, M&G, Studio 83, Isobar, Mesh.

Single silver: Bandwodxth Blog, Home Choice, Mnemonics, KingJames, iLogic, M&C Saatchi Abel, Tribal DDB.

New Media: silver, bronze

Thorny questions

Pendoring Afrikaans advertising awards 2011

  Agency Prestige

36

 Gold

17

 Silver

6

 Total points
1 Draftfcb Cape 1 2 2 82
2 Draftfcb Jhb 2 3 52
3 Ogilvy Jhb 1 3 35
4 Joe Public 2 34
5 TBWA Hunt Lascaris 1 2 29
6 DDB South Africa 1 1 23
6 Etiket 1 1 23
6 Lowe Bull CT 1 1 23
6 MetropolitanRepublic 1 1 23
10 Net#work BBDO 1 17
11 Baie Lingual Blink Stefanus 2 12

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