Coca-Cola supports SA Brand Museum project

Coca-Cola, arguably the world’s strongest and best managed heritage brand, is joining Europcar, McDonald’s, Sanlam, Vega, Avis, Vital, Telkom, Business Connexion, Kulula and PPC as a founder sponsor of the planned Rosebank Brand Museum.

“The Museum’s stated goal of promoting the past, present and future of branding could equally describe Coca-Cola’s 126 year heritage, current success and future prospects” says the Brand Museum’s founder Ken Preston, publisher of Brands & Branding in South Africa.

The Museum Council has recently welcomed to its ranks several more well-known figures from branding, advertising and academia, who share the same belief in the benefits the Brand Museum will bring to the industry, education, tourism and the people of South Africa.

The Council now comprises:

“We are deeply grateful to the Founder Sponsors and the Museum Council for supporting this project.  Our goal is quite simply to create the best brand museum in the world.  One that presents the saga of branding, right up to the present, and even takes a look into the future”, says Preston.