Tag Archives | marketing

Three minute viral video showcases consumer statistics

iProspect, launched in South Africa with the acquisition of Clickthinking,is one of South Africa’s oldest and most established search marketing and digital performance agencies. To celebrate refreshed beginnings in line with s global business strategy, a viral video has been developed that shows what consumers searched for in 2011. The 3 minute visual spectacular, set [...]

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Shoppers walk into real life snow globe

In the spirit of keeping the magic alive this Christmas, Unlimited’s Primedia Lifestyle team behind the marketing of the Chatsworth Centre in Durban, presented shoppers with a Christmas experience never seen before.  Imagine going into a shopping centre and being able to walk into a real life snow globe, with Santa Clause and his helpers [...]

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New appointment for Old Mutual

Old Mutual Emerging Markets (OMEM) announced the appointment of Mohale Ralebitso to the position of 
he position of Marketing, Communications and Corporate Affairs (MCCA) Director. Ralebitso, who is currently the Managing Executive – ABSA Private Bank, will join Old Mutual from September 2011. 

 Commented Kuseni Dlamini, CEO Old Mutual Emerging Markets, “We are pleased [...]

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BrandSum launches positioning model in SA

Global brand development and insight consultancy, Added Value, has launched its brand positioning and mobilisation model in South Africa, BrandSum. Designed to help marketers build strong, lasting brands, BrandSum combines the best of traditional positioning theory with the latest thinking in brand character creation and strategy mobilisation. The approach enables Added Value to clarify what [...]

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Bookmarks announces dates for annual awards ceremony

The 2011 Bookmarks committee is forging ahead with plans for this year’s Bookmarks awards, the annual digital accolades managed and bestowed by the Digital Media and Marketing Association. A number of sponsors have already booked their categories for what the 2011 committee promises will be the best Bookmarks awards to date. The Bookmarks awards ceremony [...]

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