Digital - archive
Everything filed under "Digital" in the AdVantage archive. Current reporting lives in Digital.
Digital
Who’s who in the Twittersphere
If done right, the integration of game mechanics into market research, that is, ‘gamification’, could lead to improved engagement of research participants and thus better completion and return rates as well as…
Digital
M&C Saatchi Mobile launches in SA
M&C Saatchi Mobile, U.K.’s full service mobile and tablet marketing agency, launches in South Africa.
Digital
Online reputation management rapidly moving ahead
By Tony Sousa, CEO at Acceleration Media and Gordon Geldenhuys, digital marketing consultant at Acceleration Media Online reputation management (ORM) tools are rapidly moving into the mainstream as companies…
Digital
DMMA focus on education in digital industry
, a non profit organisation that aims to grow and sustain a vibrant and profitable digital industry, recently announced at its annual convention that this year there would be an increased focus on driving the…
Digital
Asset-based financial service sector not realising branding potential of social media
While social media is currently making waves in South Africa’s FMCG and retail sector, it is still in its infancy when it comes to the local asset-based financial services sector. Many prominent players are…
Digital
Bookmarks Awards 2012 announces its largest judging panel
The pressure is on for the Bookmarks 2012 judges to name SA’s digital award winners of the year, rewarding the very best of media and content living in creative harmony. This year the Bookmarks committee were…
Digital
Corporate SA has woken up to social media
Large corporate brands in South Africa have woken up to social media, following in the footsteps of their customers.
Digital
MTN pledges to plant 150 000 trees to thank customers
The MTN Group has passed 150 million mobile subscribers, showing strong subscriber growth despite increased competition.
Digital
Avusa makes key appointments
Continuing to grow within the digital media arena, Avusa Media LIVE (AML) – which attributes the majority of its popularity to news portals Times LIVE , Sowetan LIVE as well as Business LIVE – has recently…
Digital
New SA online management agency launches
Like Luci, a new SA start-up, is proud to announce the launch of its online communications management platform, designed to:
Digital
Daily Maverick launches newswire service
The editorial team behind award-winning digtial publisher Daily Maverick has unveiled its Newswire and media syndication platform, “Newsfire”. The BETA version of the service is being made available for free…
Digital
Digital marketing course available at Vega
Vega School of Brand Leadership (Vega) – an educational brand of the Independent Institute of Education (IIE) – in partnership with the Digital Marketing Institute of Ireland (DMI) recently introduced the…
Digital
Beauty advisor Kaboose creates a virtual world
Kaboose, the free and easy-to-use virtual beauty advisor, has gone live to South African consumers and has attracted a number of leading multi-national manufacturers such as Indigo Cosmetics, Unilever and…
Digital
SA’s top ten YouTube video ads for 2012
YouTube has released a list of South Africa’s top ten most popular YouTube video ads of the year. These are the South African ads which achieved the largest number of views from people in South Africa. Ranked…
Digital
Free three month trial promotion for home or small business customers
Telkom is offering home and small business customers the opportunity to test its fixed line broadband with the announcement of a free three month trial promotion. With no strings attached this offer is not…
Digital
SA’s first mobile research tool launches
Answered Insights, the online market research specialists, have launched a revolutionary mobile research tool giving marketers top line strategic insight into the emerging market.
Digital
Bookmarks change category system for 2011 awards
The Bookmarks, South Africa’s digital awards and an initiative of the Digital Media and Marketing Association (DMMA), have announced an enhanced category system for their 2011 awards. The new category system…
Digital
Hellocomputer takes Toyota 86 on virtual route
Toyota South Africa has followed up the heart-pounding television commercial with which it launched its high-performance Toyota 86 with a microsite and game of international standards to set pulses racing even…
Digital
Sandton City launches mobile app
Sandton City has launched a new mobile application that allows shoppers to access all the information they need about the centre instantly.
Advertising
Tavern TV highly effective in reaching emerging black middle class
Which brand would not want to captivate a market that holds over 40% of spending power in South Africa? One Digital Media’s recent study shows that their Tavern TV network manages to do just that, and it does…
Digital
Caxton’s look local
If you haven’t seen it yet, Caxton’s online offering, www.looklocal.co.za http://www.looklocal.co.za/ > , offers community news, by suburb, in an easy to access hyperlocal online format. Since its inception,…
Digital
Zando launches magazine
One of South Africa’s largest online retail companies, has launched its own quarterly magazine. Announcing the news were local celebrities and designers including Dean Fuel, Dj Mixi and TK from Goodhope FM,…
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