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Marketing · Archive
CIMA wins ‘International Brand Strategy of the Year’ Award
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
CIMA has been awarded the ‘International Brand Strategy of the Year Award’ for their ‘Where Business + Finance Meet’ campaign 2010/11at the prestigious UK DRUM media awards.
Judged by leading marketers, advertising agencies and media professionals in the UK, the awards are designed to reward and celebrate agencies and clients who are excelling and producing excellent marketing strategies.
The competition was of a high standard, with other category winners including top brands Virgin, Talk Talk and MORE TH>N so CIMA was in good company. Runner up in the category was Panasonic. Commenting on CIMA’s win, Samantha Louis, regional director: CIMA sub-Saharan Africa said: ‘This is a great achievement which involved many people and it is very satisfying to see the team’s hard work paying off.’
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