MarketingLe Creuset meteoric rise
Foodie, PR Practitioner and Le Creuset devotee Brian Berkman discovers what’s behind the brand’s meteoric rise.
Marketing · Archive
Livewired announces new MD
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
Leron Varsha, CEO of Fore Good, has announced the appointment of Lucinda Boddy as Managing Director of Livewired Public Relations, part of the Fore Good Group. Lucinda takes over from Janine Lloyd who recently announced her resignation to spend more time at home with her family.
Varsha says “Fore Good wishes Janine all the best in her future endeavours, and we look forward to welcome in a new era for Livewired with Lucinda at the helm. Lucinda brings a wealth of enthusiasm, strategic skill and solid agency experience.”
Boddy started at Livewired as Senior Account Manager and quickly rose through the ranks to become Account Director, responsible for overseeing delivery and performance on all of the agency’s accounts and key clients, as well as managing a team that has more than doubled in growth.
Boddy says “I am extremely excited for the opportunity, and I ensure Livewired will continue to provide the excellent service that it has to date and will keep on growing from strength to strength.”
More from the Marketing archive
Brands, campaigns, segmentation, loyalty and the discipline of getting bought.Section index ›MarketingMarketingFive things you should know about Gen Y
Gen Y gets a bad reputation that they are too hedonistic and all about living in the moment, that they don’t know what they will be doing tomorrow, let alone how they will budget their finances and plan for…
MarketingSpeakers confirmed for content marketing conference
Content 2025 , SA’s first comprehensive content marketing conference, has just announced their stellar line up of speakers. And as promised, they will be sharing uniquely crafted presentations that address…