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Warmth, strength and cold-busting are three words that have become synonymous with Med Lemon hot cold remedy. ComutaNet was challenged to heat the GSK brand’s annual winter campaign. ComutaNet employed the latest outdoor reflective technology to create distinctive Med Lemon BrandMarks; ensuring this winter warming brand shone into the hearts and minds of their target market. The… read more
Recent months has seen an experiential marketing campaign building, as the Kiwi Takkie Brite ‘Be the Bozza’ campaign touches the hearts of SA’s lucrative commuter market. The campaign, which was conceptualised by Kiwi’s advertising agency, Ogilvy Cape Town, took the new-look Takkie Brite brand and created a new sneaker-cleaning industry. ‘Be the Bozza’, as the… read more
