Tag Archives | CPA

Marketing practices regulated by the CPA

“The Consumer Protection Act (‘CPA’) will have a significant impact on direct and indirect marketing practices used by businesses, affecting how they can promote the supply of goods and services to consumers” says Maadian Botha, PricewaterhouseCoopers Associate Director: Risk Advisory Services – Regulatory Compliance. “The overarching general rule of the CPA with regards to marketing [...]

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Avoid spammers under the CPA

By Dr Pieter Streicher, MD of BulkSMS.com There is no denying that the launch of the Consumer Protection Act’s (CPA), ‘do not contact registry’, which will allow South African customers to permanently opt-out of all unsolicited marketing communications will be a massive step forward for consumer rights. But customers need to understand the limitations of [...]

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